Search found 5 matches

by Dhanjaycms
Mon Apr 28, 2014 8:29 pm
Forum: Sales Forum for Online B2B & B2C Sales
Topic: Sales V/S Marketing
Replies: 8
Views: 2193

Re: Sales V/S Marketing

1. Sales is a narrow concept 1. Marketing is much wider and dynamic than sales 2. Sales is a part of marketing process 2. Marketing involves a set of activities 3. Sales uses PUSH strategies 3. Marketing uses PULL strategies 4. Sales is a result of marketing 4. Marketing is a process 5. Sales is try...
by Dhanjaycms
Mon Apr 28, 2014 7:59 pm
Forum: Marketing Management
Topic: What is societal marketing concept?
Replies: 8
Views: 2888

Re: What is societal marketing concept?

According to marketing concept, marketers focused on customer needs and wants in their marketing decision, for long term profitability. But in the societal marketing concept, apart from determining needs, wants and interests of the targets market and providing quality products, organizations must al...
by Dhanjaycms
Mon Apr 28, 2014 6:35 pm
Forum: Marketing Management
Topic: Explain Marketing Research System?
Replies: 4
Views: 1824

Re: Explain Marketing Research System?

As we all know research is the process of finding a solution to a problem or a question through the use of scientific tools and technologies, Hence marketing research is a method and purposeful study conducted to obtain solution for specific marketing problems. It is the process of collection of dat...
by Dhanjaycms
Mon Apr 28, 2014 6:06 pm
Forum: Marketing Management
Topic: Direct Marketing.
Replies: 9
Views: 3003

Re: Direct Marketing.

Direct Marketing can be defined as Communications where data are used systematically to achieve quantifiable marketing objectives, and where direct contact is made between company and its customer. In direct marketing ,companies reach their customer directly without any intermediary through a medium...
by Dhanjaycms
Mon Apr 28, 2014 5:47 pm
Forum: Marketing Management
Topic: Advertising vs PR
Replies: 10
Views: 6272

Re: Advertising vs PR

Advertising: Advertising is a paid form of non-personal presentation of goods or services by an identified sponsor to reach out maximum number of audiences. Individual and business firms promotes their goods, services, ideas, etc.through advertisement. Advertising messages can be conveyed to target ...

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