Search found 6 matches

by SamSoGh
Wed May 06, 2015 1:06 pm
Forum: Marketing Management & Online Marketing
Topic: Marketing Myopia
Replies: 3
Views: 2750

Re: Not being Captain Obvious.

I have discovered that we relate best to events or circumstances that transpire and exist around us, everyday. In our insistence on the major examples of the world, the big companies that we study, analyse and dissect - and then become a part of that vicious cycle of providing solutions, countering ...
by SamSoGh
Sat May 02, 2015 12:37 pm
Forum: Sales Forum for Online B2B & B2C Sales
Topic: The awkward couple: IMC and B2B
Replies: 0
Views: 911

The awkward couple: IMC and B2B

Sometimes, I like to lean back on the reclining chair, that my company of internship has been so kind to provide me with, and reflect on an imagined conversation between IMC (Integrated Marketing Communication) or the Branding and the B2B (Business to Business) divisions of a company. For the ones m...
by SamSoGh
Wed Apr 29, 2015 12:24 pm
Forum: Marketing Management & Online Marketing
Topic: 4 P's of Marketing
Replies: 1
Views: 1688

Re: 4 P's of Marketing

There's this interesting theory that you might want to take a look at. It says, everything is ultimately a service. When you are buying the product, or the service - you are not really buying the offering per se , but the utility or the benefit that you are getting out of it. Now you need to positio...
by SamSoGh
Wed Apr 29, 2015 11:17 am
Forum: Marketing Management & Online Marketing
Topic: A helping of quality on the campaigns please!
Replies: 0
Views: 1448

A helping of quality on the campaigns please!

I am not exactly a fervent follower of sports. I love Manchester United and even then, I occasionally watch their matches. I am forced to watch the TV when I am eating at the mess. Mostly though, my exposure to commercials is via YouTube and Facebook. 95 percent of the advertisements and marketing c...
by SamSoGh
Wed Apr 29, 2015 11:00 am
Forum: Lead Generation
Topic: Prologue: Tea and Cigarettes
Replies: 0
Views: 2141

Prologue: Tea and Cigarettes

Keep a lot of change ready. Chai-wallahs hate to part with their much-loved hard earned coins. If it's four rupees a cup, keep five rupee coins ready. Based on your addiction to nicotine, you may or may not buy that quintessential cigarette that goes with the tea. Now casually start a conversation w...
by SamSoGh
Wed Apr 29, 2015 10:19 am
Forum: Marketing Management & Online Marketing
Topic: Honestly, Marketing.
Replies: 1
Views: 2286

Honestly, Marketing.

It has always been about relationships. Companies across the world are maximising value for their customers – thus innovating every second. In a world filled with products and services across every imaginable domain – differentiation is difficult to come by. Offerings today represent much more that ...

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