Search found 5 matches

by ashayscmhrd
Sun Jan 11, 2015 5:01 pm
Forum: Marketing Management & Online Marketing
Topic: Marketing Mix
Replies: 20
Views: 5200

Re: Marketing Mix

Marketing Mix which generally refers to the classification of various marketing activities into four broad categories which is also known as the 4P’s which is product, price, place, promotion, this was given by McCarthy. Products refer to the various attributes related to the product which is being ...
by ashayscmhrd
Sun Jan 11, 2015 4:38 pm
Forum: Marketing Management
Topic: Marketing Concept
Replies: 7
Views: 3078

Re: Marketing Concept

The American Marketing Association states that “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners, and society at large.” In simple terms it can be said that meeting the need...
by ashayscmhrd
Sun Jan 11, 2015 4:22 pm
Forum: Marketing Management
Topic: STP: Impact in Marketing of B2C.
Replies: 4
Views: 2983

Re: STP: Impact in Marketing of B2C.

STP or Segmentation, Targeting and Positioning are some of the most basic and important concepts of Marketing. Segmentation is the division of the entire set of customers into different set of groups based on the common needs and benefits. It could be done on various basis such as geographic, demogr...
by ashayscmhrd
Sun Jan 11, 2015 3:49 pm
Forum: Marketing Management
Topic: Digital marketing
Replies: 6
Views: 8606

Re: Digital marketing

Digital Marketing is the use of electronic media such as personal computer, tablet, mobile phones etc to promote brands or services. It helps the company to understand what is working and what not in real time. Use of social media and Google search engine is one of the major ways of doing Digital Ma...
by ashayscmhrd
Sun Jan 11, 2015 3:31 pm
Forum: Marketing Management
Topic: Brand Equity
Replies: 2
Views: 2023

Re: Brand Equity

“Brand Equity is a set of brand assets and liabilities linked to a brand, its name and symbol that add to or subtract from the value of the product or service provided to a firm and/or to that of firm’s customers” says David Aaker. It has five aspects Brand Loyalty, Name Awareness, Perceived Quality...

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