Search found 5 matches

by binayscmhrd
Sun Jan 11, 2015 3:30 pm
Forum: Marketing Management
Topic: How to do Branding and what is branding?
Replies: 9
Views: 4826

Re: Branding

Brand is a name, term, sign, symbol, logo, or design or a combination of them, intended to identify the goods or services of one seller or a group of sellers and to differentiate them from those of competition. Branding aims to establish a significant and differentiated presence in the market that a...
by binayscmhrd
Sun Jan 11, 2015 3:29 pm
Forum: Marketing Management
Topic: Marketing Concept
Replies: 7
Views: 3785

Re: Marketing Concept

Marketing is the set of processes for creating, communicating and delivering value to customers and managing customer relations in ways that benefit the organization and its stakeholders. Three features of the marketing concept are customer orientation, coordinated effort by all departments within t...
by binayscmhrd
Sun Jan 11, 2015 3:29 pm
Forum: Marketing Management
Topic: Brand Equity
Replies: 2
Views: 2448

Re: Brand Equity

Brand equity is a set of brand assets and liabilities linked to a brand, its name and symbol that add to the value of the product or service provided to a firm and/or to that firm's customers. When developing a new product, branding is an important decision. The brand can add significant value when ...
by binayscmhrd
Sun Jan 11, 2015 3:28 pm
Forum: Marketing Management
Topic: Difference between a service and a product
Replies: 4
Views: 3017

Re: Difference between a service and a product

• Products are tangible while services are intangible eg. : one can touch, see, smell a product one wishes to buy vs. experiencing a foot massage at a spa • While a product is concrete, service is an activity or a process eg. : while an aircraft is a product, flying to a particular destination is a ...
by binayscmhrd
Sun Jan 11, 2015 3:25 pm
Forum: Marketing Management
Topic: Difference between sales and marketing
Replies: 7
Views: 4009

Re: Difference between sales and marketing

• Sales is the exchange of rewards and risks where as marketing is the process of creating, communicating and delivering value to the customer and managing customer relations in ways that benefit the organisation and its stakeholders. • Sales influences the customer to buy what the company has produ...

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