Search found 5 matches

by sibascmhrd
Sat Jan 10, 2015 5:21 pm
Forum: Marketing Management
Topic: Advertising vs PR--Which is More effective tool
Replies: 2
Views: 4012

Re: Advertising vs PR--Which is More effective tool

PR is by far a superior tool to advertising. Strictly talking in terms of economics PR has much higher ROI because of the low initial investment. Another major driving criteria is the fact that PR is considered more “trustworthy” and personal than advertising, which inherently is perceived to be, mi...
by sibascmhrd
Sat Jan 10, 2015 5:19 pm
Forum: Sales Forum for Online B2B & B2C Sales
Topic: How will you successfully market a tourist destination
Replies: 1
Views: 1645

Re: How will you successfully market a tourist destination

Successfully marketing a tourist destination would entail pulling multiple levers as a tourist destination inherently is a proxy for a mix of product and service and no unique strategy would work for it. The first step would be to create a sense of aura or myth around the location to make it aspirat...
by sibascmhrd
Fri Jan 09, 2015 4:20 pm
Forum: Sales Forum for Online B2B & B2C Sales
Topic: Is E-commerce in India killing Brick & Mortar Business?
Replies: 8
Views: 5106

Re: Is E-commerce in India killing Brick & Mortar Business?

E-commerce is not killing the brick and mortar industry in India for a few reasons: (1) The e-commerce model in India in the truest sense isn’t core e-commerce as firms like Flipkart and Amazon are not holding companies. It is market place model which enables brick and mortar shops to sell on the e-...
by sibascmhrd
Thu Jan 08, 2015 4:48 pm
Forum: Social Media
Topic: Social Media Marketing
Replies: 17
Views: 15597

Re: Social Media Marketing

Modern time have shown social media as the crux and one of the more essential parts of e-marketing. Any new event or function happens it has now become a trend that people tweet about it or have an event created on it in facebook and other social networking sites. It tells us how the world has evolv...
by sibascmhrd
Thu Jan 08, 2015 4:44 pm
Forum: Sales Forum for Online B2B & B2C Sales
Topic: Tell 5 reasons that makes you feel proud to be in Sales ?
Replies: 10
Views: 5732

Re: Tell 5 reasons that makes you feel proud to be in Sales

1.Sales gives an opportunity to meet new people and interact with them thereby helps in increasing customer base and network. 2.Helps in learning cultures of various places through travelling. 3.Social skills ,convincing power ,managing time and learning the way of effective communication are some s...

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