1. Baskin Robbins- The pink color in the logo represents 31 which signifies its 31 original flavours offered, giving the message that 31 flavors for 31 days in a month. :D 2. VAIO- As seen in the picture V & A represents the analog and I & O shows the digital binary code. 3. Hope for African...

Marketing has evolved over the years. With the IT revolution marketing has also changed its strategies :D . Today the world is connected to the Internet of Things. So are the change in the marketing techniques required. This calls for taking an extra edge in marketing. Though the fundamentals like S...

Off late I was brushing through old newspapers to find some interesting articles. Suddenly I came across an article 'Five ways to reduce gadget addiction' (dated 16th December, 2014 on Economic Times). The article had suggestions like finding 'Me Time', 'Detach from Mobile Data' and so on. For a mom...

Do we really require an MBA degree to manage a business.??? I think the answer is NOOOO... What an MBA student learn in class is lot of theories, technical terms, etc. Infact these are what the real business people with little education practice in their day-to-day business life. If you ask an MBA s...

Prime Minister Mr.Narendra Modi has launched his dream financial inclusion project Jan Dhan Yojana(JDY) on the 68th Independence Day, 15th August,2014. The objective of the drive is ensuring access to various financial services like availability of basic savings bank account, access to need based cr...