Search found 5 matches

by vikasimtn
Mon Nov 24, 2014 2:46 am
Forum: Marketing Management
Topic: How to do Branding and what is branding?
Replies: 9
Views: 5957

Re: Branding

Branding- A Game of Perception. A Brand is any product that provides functional + added values with some customers value enough to buy. Values are added over a period of time. Initially, Brand must be a product when it is perceived by the customer then it became brand. We can differentiate: Brand an...
by vikasimtn
Mon Nov 24, 2014 2:45 am
Forum: Marketing Management & Online Marketing
Topic: Marketing Mix
Replies: 20
Views: 9689

Re: Marketing Mix

Marketing mix is term used for describing the marketing program. It consists of 12 elements: 1) Product: Customer should buy. Anything that offered to market to satisfy need or a want. They are created to serve the market. 2) Pricing: Maximum price customer is willing to pay. 3) Branding: Perception...
by vikasimtn
Mon Nov 24, 2014 2:43 am
Forum: Marketing Management
Topic: Branding Strategy
Replies: 11
Views: 20044

Re: Branding Strategy

Basically two types of strategies are used: 1) Brand Extension: It involves using an establish brand name in one category to enter a new category. E.g.: Maggie (Noodles to Sauce), Horlicks (Drinks to Biscuit). It generates higher interest and willingness to consider a new product. It reassures the p...
by vikasimtn
Mon Nov 24, 2014 2:42 am
Forum: Marketing Management
Topic: Marketing vs Sales
Replies: 20
Views: 19746

Re: Marketing vs Sales

Marketing is about one to many whereas Sales are about one to one. Marketing show how to reach to the customers and build relationship with them where as Sales is the result of market. Marketing uses pull strategy whereas Sales uses push strategy. Marketing done through advertising, promotional acti...
by vikasimtn
Mon Nov 24, 2014 2:41 am
Forum: Marketing Management
Topic: Marketing Concept
Replies: 7
Views: 4728

Marketing Concept

Basic purpose of business is to create customers. Marketing and innovation are two critical function of enterprise. They create profit and generate revenue for the enterprise. Anything that provides a new reason to buy is known as Innovation. Marketing is the process through which firm create value ...

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