Link building is very important skill in SEO. If you are looking for more traffic in your website so link building is must. You could build many spam links and your site climb to the top of the first page. Blogs have the unique ability so participate in the conversation and build links and earn listing from other blogs.
One way links - One way means inbound links refers to a website linking to you but you not linking back to it. Inbound links generally increase traffic as compared to two way links. links on other websites are themselves a source of traffic so its best to link your website where actually users follow you.
Two way Links - Two way link is exchange of links where a website linking to you and you linking back to it. But its a less valuable than one way Links.Article exchanges can also result in two way links. Search engines will generally credit these links.
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