Unique Selling Proposition (USP)

This is a Sales Forum for B2B & B2C Sales
Posts: 61
Joined: Mon Nov 24, 2014 3:37 am

Unique Selling Proposition (USP)

#1 Postby khyatiimtn » Tue May 05, 2015 3:21 am

Unique selling Proposition is the key element for the success of any product. It is that unique feature which distinguishes one product from another. In this highly competitive world it is important to have a unique selling proposition by every company which can help them in selling their product. Unless there is a USP in a product or company people wold bargain on the product because there is nothing distinct from one shop to another. For example cost price is a USP of MCDonalds. Similarly we have AND wears for dresses. It is their unique ideas & design that differentiates them from different companies and compels customers to buy from them.
Hence it is important to think out of the box , be creative and design something unique which is nobody's forte. Hence to conclude with it is important to have a proper unique selling proposition by company so that they can design innovative products in return high turnover and greater sale.

Posts: 92
Joined: Sun Nov 23, 2014 10:57 pm

Re: Unique Selling Proposition (USP)

#2 Postby jayprakashimtn » Wed Apr 29, 2015 5:13 pm

Unique Selling Proposition (USP) is what makes the customers switch from a competitor's product to your product, it's how you differentiate your product from your competitor's. However while a USP can bring you new customers it can also alienate some of your existing customer base, it's not possible to have a USP which pleases everyone, as what drives some customers to buy your product, may not do the same for the other lot. So while developing a USP to differentiate your product from the competitor's, it's important to identify your customer base and to understand their needs.

The idea is that if you compete in a market without differentiating your product, then your profit margins won't be exceptional, and you'll face tough competition for survival, but if you develop a strong USP, then you change the rules of the game and eliminate competition altogether. However it should be kept in mind that a USP is not a substitute for quality of the product and the service the company provides, but rather an add on.

Posts: 59
Joined: Tue Nov 25, 2014 1:57 pm

Re: Unique Selling Proposition (USP)

#3 Postby archanaimtn » Tue Apr 28, 2015 7:35 pm

A Unique Selling Proposition, better known as USP is what helps us identify a company. It helps to describe the personal brand of a company in the marketplace. It speaks aloud about how your product or service is unique and different from the others. It gives a company a new identify. Name the USP and you’ll be able to identify the company.

A USP gives a company that extra edge against their competitors which help them have that one step advantage. Therefore, it becomes important for a company to build their USP and continuously work on improving and making it even better.

The first step of developing a USP is identifying the target audience and understanding their needs.
Along with this one should know about their product and what is that one thing that will help in developing their USP. All of this combining with the knowledge about the competitor’s product is what helps in finally developing that thing that sets them apart from the others, the USP.

The Unique Selling Proposition should not be changed frequently but should always be kept fresh. Therefore, it is important to keep a track of customer’s behaviour and how are they reacting to their product or brand. Efforts should be made to refresh it every now and then, and keep it attractive.

Posts: 25
Joined: Tue Nov 18, 2014 1:14 pm

Re: Unique Selling Proposition (USP)

#4 Postby naveenthangavel » Sun Nov 23, 2014 12:47 pm

Every company should have their USP which provides competitive advantage to them. USP of any company should not be replicated by their competitors. USP provides an edge to their company because their competitor can't provide it efficiently like them. If you are declaring something as your USP, you should be the king in that. Before assessing your customers or competitors, you should assess yourself i.e. your strengths, weakness, area of improvement, play field in comparison with competitors by keeping your customers in mind . Once you do that, you can easily assess your USP.

Posts: 107
Joined: Mon Apr 28, 2014 7:54 pm

Re: Unique Selling Proposition (USP)

#5 Postby ISTTMVINAY457 » Fri May 23, 2014 10:33 pm

A USP is a Deep Seeded Identity Check to see how well you understand your customer, your business, and the position of your business within the market in which you’re competing. It’s an attempt to understand your business so well that, given the opportunity, you can tell any listener exactly who you are, and what you do, in such a way that they can’t help but want to know more about you and your business. So it’s usually not easy or on the surface. You have to dig for it.
Product feature:-This USP may be based on product features associated with the product, ranging from what it does to the quality of your support services.
Emotion:-The USP may be based on an emotional appeal, such as love, humor, or fear.
Association:- The USP may be communicated by association with a well-known personality.
A USP Focuses On…
A Customer’s WANTS, A Customer’s DESIRES.
Find Out What a Customer Wants
And Get it for Them

Posts: 4
Joined: Tue May 06, 2014 9:20 pm

Re: Unique Selling Proposition (USP)

#6 Postby jyotibatra » Wed May 21, 2014 4:49 pm

The factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition is Unique selling Proposition. The key to effective selling in this situation is what advertising and marketing professionals call a "unique selling proposition" (USP). Unless you can pinpoint what makes your business unique in a world of homogeneous competitors, you cannot target your sales efforts successfully.
Pinpointing your USP requires some hard soul-searching and creativity. One way to start is to analyze how other companies use their USPs to their advantage. This requires careful analysis of other companies' ads and marketing messages. If you analyze what they say they sell, not just their product or service characteristics, you can learn a great deal about how companies distinguish themselves from competitors.

Posts: 5
Joined: Tue May 06, 2014 9:12 pm

Re: Unique Selling Proposition (USP)

#7 Postby jayvadi » Tue May 20, 2014 9:57 am

Real or perceived benefit of a good or service that differentiates it from the competing brands and gives its buyer a logical reason to prefer it over other brands. USP is often a critical component of a promotional theme around which an advertising campaign is built.A unique selling proposition (USP, also seen as unique selling point) is a factor that differentiates a product from its competitors, such as the lowest cost, the highest quality or the first-ever product of its kind. A USP could be thought of as “what you have that competitors don’t.”A successful USP promises a clearly articulated benefit to consumers, offers them something that competitive products can’t or don’t offer, and is compelling enough to attract new customers.

Posts: 143
Joined: Tue Apr 22, 2014 6:40 pm

Re: Unique Selling Proposition (USP)

#8 Postby Priya16 » Sun May 11, 2014 11:38 am

Unique Selling Proposition basically says that what different or unique is there in your product, so that customers buy your product rather than the competitor's product. Because of growing competition and upgrading technology today, organisations have to develop the USP for their product. Before starting up any enterprise the firm needs to decide the USP for the product. Without USP the customers would not come at your doorstep to buy your product. If consumers find something different and unique of your product and also the value for money, it will help in attracting more and more customers. We should develop it properly and carefully keeping in consideration all the factors and opinions. If your USP is good and that cannot be imitated by others then you can ensure growth and success of the business.

Posts: 140
Joined: Thu Apr 24, 2014 1:39 pm

Re: Unique Selling Proposition (USP)

#9 Postby shalini1792 » Sat Apr 26, 2014 1:13 pm

Unique selling proposition of the organisation is the ultimate feature or characteristic of that particular organisation which distinguishes it from the other companies in the market. Hence , the USP gives a competitive edge to any organisation. a product in the market only works well when it has something new or different for the consumers. This differentiation is the USP of the company. The organisation should put an emphasis on effective planning regarding the USP so that work can be performed well and the organisation can earn more revenues on the new quality or feature they are providing.

Posts: 6
Joined: Fri Apr 25, 2014 12:42 pm

Re: Unique Selling Proposition (USP)

#10 Postby PriyankaIIMP » Sat Apr 26, 2014 12:10 am

An aspect of the good or service tha differentiate your product from that of others and drives your sales to a major extent can be a unique selling proposition.
For instance the dominos 30 minutes delivery is the USP of that company as a F&B service provider

Return to “Sales Forum for Online B2B & B2C Sales”

Who is online

Users browsing this forum: Bing [Bot] and 1 guest