Curiosity : In my point of view, it can be a tool to do better sales. Now a day, sales people generally explain the benefits of their product or services, they co-relate their services to the customer's business and explain how he can be benefited by the services. And then also the sales people are not sure whether they are going make any sale.
But what I think is, if we work on making our customer curious about our product and services we are half way through. Let just discuss it with an example.. I have to propose a product or a service to a customer, I called that customer, had a discussion about my brand, how my product & service can benefit him, and asked him to brows himself the product or the service which suits his requirement. Now the customer is curious by what product that sales person was talking about, he will do the search by himself, will think how these products and services can benefit him..
And once he'll start thinking like this you are half way through...your chances of closure will increase.
This is a Sales Forum for B2B & B2C Sales
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