Reverse Marketing - New Concept ; New Definition

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deepak
Posts: 72
Joined: Sat Nov 03, 2012 11:59 am

Re: Reverse Marketing - New Concept ; New Definition

#11 Postby deepak » Wed Feb 20, 2013 10:38 am

My Business is B2C. Does reverse marketing work for my business?

archit
Posts: 144
Joined: Thu Dec 13, 2012 4:25 pm

Re: Reverse Marketing - New Concept ; New Definition

#12 Postby archit » Wed Feb 20, 2013 10:14 am

Does reverse marketing also help in manufacturing industry?

Kalpit
Posts: 145
Joined: Mon Feb 11, 2013 3:52 pm

Re: Reverse Marketing - New Concept ; New Definition

#13 Postby Kalpit » Thu Feb 14, 2013 8:07 pm

I feel people today are not ready to understand this concept of reverse marketing though logically it looks correct because of an additional step involved in it

Expert - Fundoodata
Posts: 25
Joined: Mon Jan 07, 2013 5:02 pm

Re: Reverse Marketing - New Concept

#14 Postby Expert - Fundoodata » Fri Jan 18, 2013 10:19 am

archit wrote :
> which type of industry can get maximum benefit from Reverse
> marketing.........

All the industries can have the advantage but the strongest advantage is for service industry which are offering services to all Companies eg Telecom, IT , Training, Travel, Hospitality , Banking , Insurance, Finance etc.

archit
Posts: 144
Joined: Thu Dec 13, 2012 4:25 pm

Re: Reverse Marketing - New Concept

#15 Postby archit » Thu Jan 17, 2013 9:36 pm

which type of industry can get maximum benefit from Reverse marketing.........

Expert - Fundoodata
Posts: 25
Joined: Mon Jan 07, 2013 5:02 pm

Re: Reverse Marketing - New Concept

#16 Postby Expert - Fundoodata » Tue Jan 15, 2013 2:00 pm

It is clear for any company to do reverse marketing it should be a little known in the market . meaning before any company plans to do reverse marketing they should have done simple normal marketing first so that the sellers also start approaching them

Reverse marketing is an add on option of marketing ..it is not a replacement of marketing

archit
Posts: 144
Joined: Thu Dec 13, 2012 4:25 pm

Re: Reverse Marketing - New Concept

#17 Postby archit » Mon Jan 14, 2013 7:38 pm

What if some companies dont have very heavy incoming calls or email traffic..how they can utilize reverse marketing???

archit
Posts: 144
Joined: Thu Dec 13, 2012 4:25 pm

Re: Reverse Marketing - New Concept

#18 Postby archit » Thu Jan 10, 2013 7:14 pm

Fantastic concept.. Absolutely not heard. Can we have some case study as to how this has been effectively being implemented

Expert - Fundoodata
Posts: 25
Joined: Mon Jan 07, 2013 5:02 pm

Reverse Marketing - New Concept ; New Definition

#19 Postby Expert - Fundoodata » Thu Jan 10, 2013 11:00 am

Simple - When you market your product to a seller and make him buyer of your product meaning making your Sellers your Prospective Buyer

Have we ever thought that the seller(individual / corporate) who comes to sell their product, can also become our prospect. Today everywhere we find that thousands of sellers approach any company and all the companies waste a huge market of hidden prospects in sellers. So if we strategise , we can convert many sales leads from the sellers itself.

Today each company receives:
1.Hundreds of Emails offering various service every day .
2. Hard copy brouchers / mailers every day
3. Telephone Calls by sellers to connect with various functional heads

What does the companies currently do:
1. Put on firewalls to stop these sort of mails
2. Not reaches to the concerned person as he has instructed to destroy.
3. Instructions given not to transfer the call as it is a time waste

If we see carefully we loose a huge market from these 3 activities .

In turn what we should do to bring this new market in the fold from where you can generate new sales lead:
1. Instead of putting a filter for mails , ensure that all these mails are redirected to one Presales Executive
2. Similar Hard Copy brouchures also reach the same presales executive
3. Telephone calls are also redirected to same presales executive.

Once the sales executive receives these inputs , he can very carefully weigh which cos are those where he can sell his products and then redirect it to his sales team.By just putting one person to receive all these presales material and processing it , it is sure that many of them shall get converted into sales leads giving the company a huge cost advantage

So in reverse marketing it is all about taking advantage of inbound selling queries and converting them into sales enquiries and seeing the sale of the company grow.


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