Why Email Marketing Still Works

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Sourav1990
Posts: 15
Joined: Tue May 03, 2016 9:46 am

Re: Why Email Marketing Still Works

#1 Postby Sourav1990 » Sun May 22, 2016 8:43 pm

Email marketing is still an effective tool of marketing because
Firstly,it is cost effective as there is hardly any cost involved in promoting something via emails.
Secondly, it can help one to reach the masses very easily.
Thirdly, In the recent scenario, where smartphones users are increasing exponentially,accessing emails in mobiles is also increasing at the same rate.Thus, email marketing can help in having an even greater reach than before.

priyankas
Posts: 42
Joined: Wed Oct 28, 2015 10:24 am

Re: Why Email Marketing Still Works

#2 Postby priyankas » Mon Apr 18, 2016 5:04 pm

Email marketing is an still effective method to reach at target audience. It is cheaper than other medium of advertising. It also helps in reach to right audience. It can help in generating conversion friendly sales leads. Mailers can also be prepared in very less time.

myleastprice
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Joined: Fri Dec 04, 2015 12:37 pm
Location: Indore, MP
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Re: Why Email Marketing Still Works

#3 Postby myleastprice » Mon Feb 15, 2016 6:16 pm

Email Marketing is always important & still working for online marketing: Here are some reasons

1. Email is an easy way to reach mobile customers:
One reason email marketing has value for business owners is that it's an easy way to start reaching consumers on mobile without investing a lot in new technology or software.
Using email is better for mobile marketing than SMS because:
It works on mobile devices other than phones
Emails are free for the consumer, whereas texting may incur a charge
Emails have far more space for content than text messages, allowing for better marketing pieces.

2. It's an effective way to keep customers informed :
Email marketing isn't something marketers do just because they can and it's easy. The tactic is very effective at helping business owners and consumers stay connected. In fact, consumers often seek out email marketing campaigns from their favorite brands and local stores.

3. Email coupons drive online and in-store sales:
The Nielsen study mentioned above also found that 27 percent of US online shoppers subscribe to store or product emails in order to save money. This conclusion is backed up by recent data from Deloitte that found 65 percent of consumers say email coupons are important when grocery shopping online.

4. It's easy to customize and integrate into other marketing tactics:
The versatility of email marketing is another reason marketers should keep the tactic in their marketing toolbox. Depending on the depth of the email database and the skill of the crafter, email marketing messages can range from simple to very complex.

5. Email marketing is inexpensive
To sum up the best reason to use email marketing: It's easy, effective, and inexpensive. Email marketing allows business owners to reach a large number of consumers at a rate of pennies per message. For small-business owners on a budget, this makes it a better choice than traditional marketing channels like TV, radio, or direct mail.

priyankas
Posts: 42
Joined: Wed Oct 28, 2015 10:24 am

Why Email Marketing Still Works

#4 Postby priyankas » Fri Jan 15, 2016 4:02 pm

Yes email marketing still works when are there various digital marketing tools available. Although spamming is very common issue since very long time due to which emailing is regarded as online marketing effort which may go waste. It is applicable for all kinds of businesses. There are many benefits of online marketing

Helps Mobile Customers to Reach Right Audience:- It helps new customers to reach target customers or audience. There are various companies which are providing email list database as per your requirements. Email marketing gives you the opportunity to choose the email list as per the requirement on the basis of different search filers such as city- wise company, turnover, employee size or no of employee, region, city. Yes email marketing still works when are there various digital marketing tools available. Although spamming is very common issue since very long time due to which emailing is regarded as online marketing effort which may go waste. It is applicable for all kinds of businesses. There are many benefits of online marketing


Helps Mobile Customers to Reach Right Audience:- It helps new customers to reach target customers or audience. There are various companies which are providing email list database as per your requirements. Email marketing gives you the opportunity to choose the email list as per the requirement on the basis of different search filers such as city- wise company, turnover, employee size or no of employee, region, city.Corporate information database providers also offers business contact detailswith email list of senior management.

It is an easy way to reach mobile customers:- It helps mobile customers to reach target audience. According to study there is a huge percentage which shows that a percentage of customers opens messages on mobile phone. Why still emails are preferred:-
Emails are free for the consumer.Marketers can also feels easy to send emailers as their cost is low. Marketers can promote different messages through mailers.

Cost Benefits:- E mailers are not costly as much as other digital advertising mediums.

Time Saving:- You can reach large number of people in one shot through e-mailers. But it is necessary to covey message tactfully.

Effective Way to Keep Customer Informed:- It is an effective way to keep customer informed about your latest services. You can give information in detail through emailers. It connects business owners and consumers stay connected. Opt problem solving approach through email marketing to ensure the effectiveness of plan.

Target Best Customers from List:- You can target best customers from the list. Filter the list of best buyers and send them special coupons. This strategy encourages best buyers to buy more products. According to the survey 27 percent of US online customers subscribes to emails just to save money. They want to stay informed with latest offers and plans.

It's easy to customize and integrate into other marketing tactics.
The versatility of email marketing is another reason marketers should keep the tactic in their marketing toolbox. Depending on the depth of the email database and the skill of the crafter, email marketing messages can range from simple to very complex. Emails can be personalized to include the name of the user and even more. A small study  found that websites use several kinds of personalization tactics that can easily be applied to email.
]Corporate information database providers[/url] also offers business contact details with email list of senior management.

It is an easy way to reach mobile customers:- It helps mobile customers to reach target audience. According to study there is a huge percentage which shows that a percentage of customers opens messages on mobile phone. Why still emails are preferred:-
Emails are free for the consumer.Marketers can also feels easy to send emailers as their cost is low. Marketers can promote different messages through mailers.

Cost Benefits:-
E mailers are not costly as much as other digital advertising mediums.
Time Saving:- You can reach large number of people in one shot through e-mailers. But it is necessary to covey message tactfully.
Effective Way to Keep Customer Informed:- It is an effective way to keep customer informed about your latest services. You can give information in detail through emailers. It connects business owners and consumers stay connected. Opt problem solving approach through email marketing to ensure the effectiveness of plan.

Target Best Customers from List:- You can target best customers from the list. Filter the list of best buyers and send them special coupons. This strategy encourages best buyers to buy more products. According to the survey 27 percent of US online customers subscribes to emails just to save money. They want to stay informed with latest offers and plans.

It's easy to customize and integrate into
other marketing tactics.The versatility of email marketing is another reason marketers should keep the tactic in their marketing toolbox. Depending on the depth of the email database and the skill of the crafter, email marketing messages can range from simple to very complex. Emails can be personalized to include the name of the user and even more. A small study  found that websites use several kinds of personalization tactics that can easily be applied to email.


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