What is Viral marketing & How it Works?

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jayprakashimtn
Posts: 92
Joined: Sun Nov 23, 2014 10:57 pm

Re: Viral marketing

#1 Postby jayprakashimtn » Tue Apr 07, 2015 3:21 pm

Viral marketing is when a firm doesn't have to use its own advertising channels to increase the reach of its advertisement, but the product or the service is marketed by a self replicating process, which resembles how viral organisms multiply themselves. Viral marketing campaigns are effective in the way that they not only manage to capture the attention of people, but they are so thoroughly entertaining or effective, because of their shock value, or creativity that the viewers themselves act as advertisers for the marketing campaign and share the ads with their friends, or promote them via word of the mouth.

In 2014 horror movies such as 'Carrie' and 'Devil's due' launched successful creative viral campaigns that had a lot of shock value. In 2013 truck manufacturer Volvo launched a successful viral campaign through an ad which showed actor "Jean Claude Van Damme" doing a split between two reversing Volvo trucks. More and more marketers have started realizing how effective viral marketing campaigns are, with the proliferation of social media, and mediums such as YouTube, allowing marketers to reach millions of people.

surinkapoor
Posts: 5
Joined: Sun Jan 11, 2015 3:48 pm

Re: Viral marketing

#2 Postby surinkapoor » Sun Jan 11, 2015 5:51 pm

Viral marketing has worked miraculously well for thousands of marketers in improving the growth and success of their online businesses. It helps in getting tremendous exposure, visibility, and better traffic conclusively getting your increased sales revenue. some of the benefits of viral marketing are-

i) An enhanced customer list
ii) Remarkable growth in comparatively lesser time
iii) More credibility
vi) Better visibility
v) Cuts the promotional cost

sumitdutta
Posts: 14
Joined: Mon Jul 21, 2014 4:04 pm

Re: Viral marketing

#3 Postby sumitdutta » Fri Aug 15, 2014 8:49 pm

Viral marketing is a direct marketing technique in which a company persuades internet users to forward its publicity material in e-mails. Viral Marketing assumes that as each new user starts using the service or product, the advertising will go to everyone with whom that user interacts.

vitaj
Posts: 60
Joined: Fri Jul 11, 2014 9:50 pm

What is Viral marketing & How it Works?

#4 Postby vitaj » Thu Aug 07, 2014 2:05 pm

The internet version of word of mouth marketing is referred to as Viral marketing. viral marketing involves creating a website, video, etc. that is so good that it spreads like fire. Viral marketing is too addictive and is self propagating just like waves. Marketers are now trying to focus on Viral marketing to increase the visibility of products. As an example, Youtube also relies on Viral marketing.

What does a virus have to do with marketing? Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message’s exposure and influence. Like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands, to millions.

Off the Internet, viral marketing has been referred to as “word-of-mouth,” “creating a buzz,” “leveraging the media,” “network marketing.” But on the Internet, for better or worse, it’s called “viral marketing.” While others smarter than I have attempted to rename it, to somehow domesticate and tame it, I won’t try. The term “viral marketing” has stuck.

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