Video marketing today is a advertising tactic utilizing video in a attractive way. The growing capability of the internet companies considered video content as an element of their integrated web marketing campaigns.
Social media and the rise in smartphones has had a huge impact on video popularity.Today half of all YouTube viewers are watching videos from mobile devices and 50 percent of retail brands said they notice average order values increase when users watch their videos.

- video content can generate inbound links and web traffic.
- It can boost the conversion rate.
- Its can increase brand value in the market.