Segmentation, Targeting, Positioning (S-T-P)

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Re: Segmentation, Targeting, Positioning (S-T-P)

#1 Postby shalini1792 » Sat May 17, 2014 10:21 am

Segmentation:grouping consumers by some criteria .Targeting:choosing which group to sell to .Positioning:select the marketing mix most appropriate for
the target segment grouping consumers by some criteria, such that those within a group will respond similarly to a marketing action and those in a different
group will respond differently. Positioning is Determine what consumers currently think about your product (wrt competing products) ,Decide what you
want consumers to think about your product,Figure out how to reposition.

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Re: Segmentation, Targeting, Positioning (S-T-P)

#2 Postby Priya16 » Thu May 15, 2014 1:16 pm

Segmentation , targeting, positioning is the basic research when we carry out the market research. This is very necessary to carry out as this helps in better understanding the market we will be working in. Segmentation is basically how you divide the entire market. Your product is for a particular region, age, zone etc. You divide the market, segment it as to what your product deals in. Then comes targeting, it is basically what type of customers you are targeting whether high class customers, middle level customers etc or which customers will buy your product. Then comes positioning, it is basically how you keep your product in the market. How you want your customers to perceive your product.

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Segmentation, Targeting, Positioning (S-T-P)

#3 Postby subodhCMS » Tue May 06, 2014 9:01 pm

As we know that segmentation the market, targeting the right segment/consumers and positioning among them by a brand lead to better growth and awareness of product. Let’s understand one by one what are meaning of these teams and how they work/process in targeting consumers?
Segmentation- means dividing the market in to distinct groups of buyers with different needs.
Targeting- means selecting the appropriate segment from alternatives segments.
Positing - Setting the competitive positioning for the product in minds of customers.
Let’s understand how these three works in the process of target consumers.
In the first step of target consumers markets get divided into distinct group based on Geographic (Region, Country, Zones, States, City, Density and Climate)
Demography (Age, Gender, Family size, Family lifecycle, Income, Occupation, Education
Religion, Race, Nationality), Psychographic (Social class, Lifestyle, Personality), and Behavioral (Purchase occasion, Benefit sought, User status, Usage rate, Loyalty status Readiness state, Attitude towards product) after segmenting the market, the next step is selecting appropriate segment on the basis of market analysis and company objectives like(Segment Size and growth, Segment Structure attractiveness, Company objectives & resources )after targeting set the competitive positioning for the product in minds of customers.

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