Product Positioning

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khyatiimtn
Posts: 61
Joined: Mon Nov 24, 2014 3:37 am

Re: Product Positioning

#1 Postby khyatiimtn » Mon Nov 24, 2014 8:37 am

Product positioning is a very creative art of placing the product strategically in the minds of the people. The main objective through product positioning is to meet the overall organisational's goal , increase the sales volume , help in generating revenue , develop the brand awareness and loyalty among the customers and create a brand recall within the society. The message created through product positioning should have clarity , credibility , should be sustainable and should have the capability to differentiate among others. The product positioning of three famous concepts STP (segmentation , targeting and positioning). It is practiced in the same order. It can be done either through advertisements , using slogans etc. The main goal is to create the impact within the people such that they can recall the brand and develops the brand loyalty thus leading to the better brand equity.

sampritiimtn
Posts: 60
Joined: Sun Nov 23, 2014 10:45 pm

Re: Product Positioning

#2 Postby sampritiimtn » Mon Nov 24, 2014 1:25 am

The difference between a great product and a good one is accurate, honest to God, product positioning. It's the winning ace, the final touch to a painting. On from the semantics now. Correctly creating the customer value proposition, creating the right image of the product in the minds of the target customers is a very important task in marketing. Wrongly communicating value to the customer about the product can have disastrous consequences. That, the accurate information is being communicated to the customers, perception is being created, is of utmost importance. At the basics of product positioning is fundamental market research, which will reveal to a marketer exactly that what the customer is looking for. Once all the information is in position, creating a product that does exactly what the customer expects it to is important. The value, the style statement, and in a deep rooted way, the socioeconomic implications that the product can have, constitute product positioning. It all boils down to the psychology of the customer and positioning a product correctly in his or her mind, such that he forms a valid and accurate perception of the product, its utility, social impact - is crucial. Correct product positioning throughout its life cycle will ensure that the product earns revenues until its death phase.

poojaimt18
Posts: 5
Joined: Fri Nov 21, 2014 12:58 am

Re: Product Positioning

#3 Postby poojaimt18 » Mon Nov 24, 2014 12:44 am

To launch the product and company in the market positioning plays a very important role. Positioning creates an image of the products in he minds of the targeted customers. It gives the opportunity to influence the market's perception about the product. Clear , concise , meaningful product positioning helps to cut through the marketing nose of the market place. The main goal of positioning is to keep the product on the top in the customer's mind when they are considering a purchase. To position a product it is important to differenciate the product from the competitors , one has to articulate key product attribute.

prachi16
Posts: 1
Joined: Fri May 23, 2014 6:41 pm

Re: Product Positioning

#4 Postby prachi16 » Mon Jun 02, 2014 8:29 pm

Positioning is defined as the way by which the marketers attempt to create a distinct impression in the customer's mind. What most will agree on is that Positioning is something (perception) that happens in the minds of the target market. It is the aggregate perception the market has of a particular company, product or service in relation to their perceptions of the competitors in the same category. It will happen whether or not a company's management is proactive, reactive or passive about the on-going process of evolving a position. But a company can positively influence the perceptions through enlightened strategic actions. Generally, the product positioning process involves:-

Defining the market in which the product or brand will compete.
Identifying the attributes (also called dimensions) that define the product 'space'.
Collecting information from a sample of customers about their perceptions of each product on the relevant attributes.
Determine each product's share of mind.
Determine each product's current location in the product space.
Determine the target market's preferred combination of attributes.
Examine the fit between the product and the market.

Anshul16
Posts: 1
Joined: Fri May 23, 2014 12:00 am

Re: Product Positioning

#5 Postby Anshul16 » Sun Jun 01, 2014 7:51 pm

A marketing strategy that aims to make a brand occupy a distinct position, relative to competing brands, in the mind of the customer. Companies apply this strategy either by emphasizing the distinguishing features of their brand (what it is, what it does and how, etc.) or they may try to create a suitable image (inexpensive or premium, utilitarian or luxurious, entry-level or high-end, etc.) through advertising. Once a brand is positioned, it is very difficult to reposition it without destroying its credibility. Also called product positioning. It hepls to create a image of the product in the minds of the consumers.

ISTTMVINAY457
Posts: 107
Joined: Mon Apr 28, 2014 7:54 pm

Re: Product Positioning

#6 Postby ISTTMVINAY457 » Sun May 25, 2014 7:43 pm

Product positioning is very important for companies for that they need to target right customers and right segmentation. Market segmentation is important to find out core market likely to buy a product or the bulk of products. Once segmentation (like teens, Childs, working men’s and women’s) has done, product can easily reach the customer. Product positioning refers to consumer’s perception towards product quality, quantity, price, packaging, use of product and disadvantages of the product, even consumer compare the products with competing brands. So companies should do market research to find out the consumers preferences.

jayvadi
Posts: 5
Joined: Tue May 06, 2014 9:12 pm

Re: Product Positioning

#7 Postby jayvadi » Tue May 20, 2014 9:59 am

"Product positioning" is a marketing technique intended to present products in the best possible light to different target audiences. The method is related to "market segmentation" in that an early step in major marketing campaigns is to discover the core market most likely to buy a product—or the bulk of the product. Once segmentation has defined this group ("active seniors," "affluent professional working women," "teens") the positioning of the product consists of creating the message likely to reach this group. Positioning involves symbol and message manipulation, including displays and packaging.

Avani16
Posts: 3
Joined: Thu May 08, 2014 4:05 pm

Re: Product Positioning

#8 Postby Avani16 » Tue May 13, 2014 8:27 pm

Positioning may refer the position a business has chosen to carry out their marketing and business objectives. Positioning relates to strategy, in the specific or tactical development phases of carrying out an objective to achieve a business' or organization's goals, such as increasing sales volume, brand recognition, or reach in advertising. Positioning is also defined as the way by which the marketers attempt to create a distinct impression in the customer's mind. A company, a product or a brand must have positioning concept in order to survive in the competitive marketplace. Many individuals confuse a core idea concept with a positioning concept. A Core Idea Concept simply describes the product or service. Its purpose is merely to determine whether the idea has any interest to the end buyer. In contrast, a Positioning Concept attempts to sell the benefits of the product or service to a potential buyer. The positioning concepts focus on the rational or emotional benefits that buyer will receive or feel by using the product/service. A successful positioning concept must be developed and qualified before a "positioning statement" can be created. The positioning concept is shared with the target audience for feedback and optimization.

shalini1792
Posts: 140
Joined: Thu Apr 24, 2014 1:39 pm

Re: Product Positioning

#9 Postby shalini1792 » Fri May 09, 2014 4:43 pm

Product Positioning basically means identifying and attempting to occupy a market niche for a brand, product or service utilizing traditional marketing placement strategies (i.e. price, promotion, distribution, packaging, and competition). Positioning is also defined as the way by which the marketers attempt to create a distinct impression in the customer's mind.It is the aggregate perception the market has of a particular company, product or service in relation to their perceptions of the competitors in the same category. It will happen whether or not a company's management is proactive, reactive or passive about the on-going process of evolving a position. But a company can positively influence the perceptions through enlightened strategic actions.A company, a product or a brand must have positioning concept in order to survive in the competitive marketplace.

Priya16
Posts: 143
Joined: Tue Apr 22, 2014 6:40 pm

Re: Product Positioning

#10 Postby Priya16 » Fri May 02, 2014 12:24 pm

Product positioning is basically how you position or deliver your product in the market. A process called process mapping is done to place the product in the minds of the consumers. Positioning is very important as to what image the consumers have in your mind. It is very important to position the product appropriately because the consumers or customers might have an different image than the image the company or the product wants to portray. For this you should know your target segment and the tastes and preferences of the consumers of target segment. You should conduct a market survey for this also, then and only then you will have a proper idea of the target segment and how will you position your product. Positioning the product in the appropriate manner not only helps to draw attention of the consumers but also it will help in promoting the other goods and services offered by the company, where company have variety of goods and services to be offered.


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