Marketing process

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Joined: Tue Apr 22, 2014 6:40 pm

Re: Marketing process

#1 Postby Priya16 » Tue May 20, 2014 9:48 am

Marketing process is the process you follow when you start doing marketing of your product. There are different steps for different people. It depends upon the organisation which process they have to follow. But the common steps in marketing process is:

1 Do your market and environment analysis more of market research
2 Fix your market target as to which segment of the economy you will be targeting
3 Develop your marketing strategy
4 Develop your marketing mix
5 Implement your strategy
6 Controlling the strategy

Posts: 140
Joined: Thu Apr 24, 2014 1:39 pm

Marketing process

#2 Postby shalini1792 » Mon May 19, 2014 11:01 am

Steps in Marketing process are
1. Discovery: What’s going on in your marketplace? What are the best target markets for your product or service? Where are your current customers located? What is your competition doing? Discovery is all about doing your research and performing a detailed market, customer and competitive analysis.

2. Strategy:All of the information you gather in step #1 is then used to help make your decisions as you create your marketing plans – your roadmap to success. How will you go to market? What is your overall marketing strategy and what are your individual campaign strategies?

3. Implementation: This, of course, is the “meat” of the marketing process. Implementation is where you put your targeted, cost-effective marketing campaigns into action. Before you implement, though, you need to be sure that you have all of the pieces in place.

4. Measurement: The measurement phase of the marketing process is where you take a close look at the results of the campaign in order to refine your strategies before moving forward. Measuring results enables you to make intelligent decisions regarding how to allocate resources for the next go-round.

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