In app ads - the new mantra?

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Poojasharma173
Posts: 9
Joined: Mon Apr 28, 2014 4:31 pm

Re: In app ads - the new mantra?

#1 Postby Poojasharma173 » Tue Jun 24, 2014 5:30 pm

nice think that you should make a aap ads its really good idea

Priya16
Posts: 143
Joined: Tue Apr 22, 2014 6:40 pm

Re: In app ads - the new mantra?

#2 Postby Priya16 » Tue Jun 10, 2014 1:18 pm

App ads are one of the best ways of marketing. today the youth of the country spends most of the time on phone and online media sites. They want everything new and with upgraded technology. Today there is very less need to buy laptops or computers as all work that can be done on laptops and computers now can be done on mobile phones. App ads help in viral marketing. When one person shares the same with other person, and then the cycle goes on about the app. It creates marketing of the product and services. Today every gadget company has its own company app..so that on the go the person can order online whatever he wants.

ISTTMVINAY457
Posts: 107
Joined: Mon Apr 28, 2014 7:54 pm

Re: Is app ads - the new mantra?

#3 Postby ISTTMVINAY457 » Mon Jun 09, 2014 9:22 am

Really "APP" ads are very useful to reach customers. Now a days every one using smart phones and tablets, so companies can easily reach customer through APP ads. by this app ads companies can easily target the required customers,this is the cheapest way to attract customers. We know world has become very short because of electronic equipment, so companies can easily promote their company and product or service through APP ads

shalini1792
Posts: 140
Joined: Thu Apr 24, 2014 1:39 pm

Re: In app ads - the new mantra?

#4 Postby shalini1792 » Wed Jun 04, 2014 10:23 am

I think the APP ads are just the perfect mantra to promote the product or services provided by any organisation. Now a days the people and the youth are becoming more of technology savy an they want everything on the go. In such a period , coming up with Apps are the best option left with the companies . Its not only cheap for the organisations to go for it but also it reaches to mass of people with least amount of cost , hence it helps in saving the overheads for any companies as well . Every organisation in order to increase there sales should go on for the App ads and make the people and mass aware about the new features and characterstics and USP of there product , Which is easily possible through the app ads. . .

shemeem577cms
Posts: 15
Joined: Fri Apr 25, 2014 6:47 pm

In app ads - the new mantra?

#5 Postby shemeem577cms » Sun Apr 27, 2014 3:08 am

With the advent of smartphones and tablet devices, the consumer behavior have changed to a great extend. The number of smartphones and tablets, as well as the number of app downloads are increasing at an increasing rate. Thousands of free apps are available in app stores today, which is also increasing in number day by day. This is a great opportunity for advertisers to advertise their brands. We may doubt how does free apps benefit app developers? The answer is through 'in app ads'. Developers gain revenue through in app ads. But how does in app ads benefit the advertisers?

Most of the in app ads which we see today are targeted towards the general public. The most important benefit of using in app ads as an advertising media is that we can place ads by fine tuning the target audience. Advertisers just need to mention the genre of apps in which the ad should be placed. Within the genre also we can categorize the apps based on various parameters. For example, When the samsung S4, which was positioned as a premium product was launched, effective targeting meant people who could afford the product. For this certain parameters like existing smartphone users who are interested in upgrades, people using competition smartphones with similar price range etc were used. Another possibility is that, for advertising a brand for children between age group 10 - 15 through apps, advertisers can select gaming apps which match the personality of the brand. In this way, the message can be conveyed to the prospective customers effectively.

One more advantage of using In app ads is that it is cheaper than other alternative advertising media.


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