Difference between Marketing and selling

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Re: Difference between Marketing and selling

#1 Postby Priya16 » Sat May 03, 2014 1:39 pm

There is a difference between marketing and sales, however both the terms are used simultaneously. Marketing is all about getting noticed and sales is all about closing the deals. marketing is how you market the product. Marketing is a wide terms and it has a lot of scope. It involves market research which is the basic work in marketing, positioning the product in the market, branding and promotion, advertising etc. whereas selling is basically how you deliver the products in the market. This involves deciding various sales and distribution channels, after sales service, customer satisfaction etc. Both the terms are different however in the commerce background, both the terms are considered same and are termed as "sales and marketing". It is very important to make people aware regarding the difference between these two terms as they both differ widely. Not only that, but people will make steps to improve both the perspectives of their company.

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Difference between Marketing and selling

#2 Postby munna1 » Tue Apr 29, 2014 5:10 pm

Difference between Marketing and Selling

Marketing is often confused with selling and both terms are considered synonymous. However, this is not always the case. Selling is a narrow objective and often has short term perspective Where as, marketing operates on a much larger canvas and selling is just one of the elements of that huge canvas of marketing. But marketing is not necessarily selling. In simple words, marketing is promotion of an idea in a manner that target group accepts it. It could be a physical product, service or even a belief. Say, the case of marketing the idea of quitting Cigarette Smoking. Here nothing is being sold. Rather, it is anti-selling. Marketing could be for an election candidate seeking votes. It is promoting a belief that people would benefit by voting for the candidate. But in market sense, it can not be called selling. Similarly, campaigns for raising donations. Noting is being sold in this case, some times not even a promise of goodwill. It is just appeal to the inner conscience of the people to share their prosperity with less fortunate in the society. Marketing often has a long term perspective since it attempts to change people’s belief. It is mind oriented where as selling is feet or action oriented.

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