Branding Strategies

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Joined: Thu May 08, 2014 4:08 pm

Re: Branding Strategies

#1 Postby anubhuti16 » Tue May 13, 2014 8:37 pm

A branding strategy helps establish a product within the market and to build a brand that will grow and mature in a saturated marketplace. Making smart branding decisions up front is crucial since a company may have to live with the decision for a long time. There are different kinds of branding strategies technically.
Company name
Individual branding
Attitude branding and iconic brands
"No-brand" branding
Derived brands
Brand extension and brand dilution
Social media brands
Private labels
Individual and organizational brands
Crowd sourcing branding
Destination Branding

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Joined: Fri May 02, 2014 7:49 am

Re: Branding Strategies

#2 Postby LeelaIsttm » Fri May 09, 2014 10:27 pm

Branding strategies accomplishes several objectives for companies seeking to increase sales in the marketplace. A brand awareness campaign needs to be flexible enough to grow with the company and adjust if needed. The company should seek to build customer awareness, promote its website and add value.
The three objectives of branding are:
1. Customer Awareness: the need of the customer has to be identified and provide the detailed information regarding the product, the customer needs.
2. Promote the Website: Now a days, every person access the social networking sites irrespective of their demographic factors. So it is easy to get the attention of people in increasing the value of the company's website.
3. Add Value: Anything which is provided more than the required can be utilized by an individual so to improve the value follow the same rule.

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Re: Branding Strategies

#3 Postby ISTTMbhargavi » Fri May 09, 2014 2:33 pm

BRAND - this word is gaining importance in present market. all product companies are trying to gain brand name to enjoy loyalty of customers.
present market follow different market strategies .
some of them are :
nation brand: using tagline of nation . Indian food etc
company brand : introducing new company logo.
individual branding: setting separate catchy brand name.
apart from these some of products also follow brand extension( using known brand for new product of same organization sub units).

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Joined: Thu May 08, 2014 4:05 pm

Re: Branding Strategies

#4 Postby Avani16 » Thu May 08, 2014 8:39 pm

Every company has its own branding strategies. Branding strategies should be such that its consumers should differentiate the product from other products. The main aim of branding is differentiation. So, if the strategy is not planned to meet the objective of the company then there is no use of branding. While implementing strategies we should keep in mind the aim and objective of branding. This helps in planning and implementing branding strategies well.

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Joined: Tue Apr 29, 2014 2:43 pm

Branding Strategies

#5 Postby saurabh11 » Wed Apr 30, 2014 6:41 am

Branding Strategies

Every brand is a product but every product is not a brand. To achieve more sales in the business, we have to lift product and convert it into a brand. Branding is done by two ways, one is internally and other is externally. Internally means what company can do from its production side like adding values as per high standard for meeting the needs of consumer whereas externally means how moving away from production department, in the eyes of people with help of effective marketing strategies we can position our product in the mind of consumer. Brand gives the first feeling to buy a particular product. There are many branding strategies like entities for the product which are being chosen for example brand name, brand’s URLs, any tagline, logo or symbols should sound interesting and be meaningful and simple. After devising the brand, then comes the brand positioning which can be done with techniques like positioning with the brand attributes, with price, with competitor's price etc.

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