'APP'ortunity for marketers

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Priya16
Posts: 143
Joined: Tue Apr 22, 2014 6:40 pm

Re: 'APP'ortunity for marketers

#1 Postby Priya16 » Thu Jun 05, 2014 10:11 am

APPortunity is a great opportunity for marketers. As we can see that apps have been coming up in recent years. As everything is going electronic, this also is very helpful for the marketers to market their product. Nowadays, if people want to mail someone, they do this by their cell phone. And, they constantly see new updates in the play store as to what new is there. Apps help to connect with large number of audience. Even online portals like flipkart.com, Olx.com are having their mobile apps as to make it easier for the people to buy goods and services online from phone itself. They don't need to open up their laptops and pc's for their purchases. This creates ease for the consumers. And when the consumer gets the latest technology of a particular company than any other company, he will choose the company giving the consumer latest technology. I believe that this helps in creating more profit than normal running of business.

ISTTMVINAY457
Posts: 107
Joined: Mon Apr 28, 2014 7:54 pm

Re: 'APP'ortunity for marketers

#2 Postby ISTTMVINAY457 » Mon Jun 02, 2014 9:27 am

App opportunity for business is a new trend and its profitable method for business. if a company creates mobile apps for their product and service, then customers can easily know about product and we know that world is connecting with electronics goods. In the present situation every one is using mobiles , so these mobile apps can easily promote products and it helps a lot for marketing and it will increase sales also. best example for this is apple "APP".

shalini1792
Posts: 140
Joined: Thu Apr 24, 2014 1:39 pm

Re: 'APP'ortunity for marketers

#3 Postby shalini1792 » Fri May 16, 2014 10:28 am

Creating the APPs for the business has been in trend from several years now. And i think its very profitable as well because the customer find it more effective and easier to coonect to the company and enterprises if they have a APP. Hence , Now the virtual marketing is taking the place in the corporate world and every organisation should take the benefit of such a resource . Its not only helps in advertising the product but it also helps in marketing the product to the customers who are around the whole world. It increases the customer base as well thereby increasing the goodwill in the market.

shemeem577cms
Posts: 15
Joined: Fri Apr 25, 2014 6:47 pm

'APP'ortunity for marketers

#4 Postby shemeem577cms » Sun Apr 27, 2014 12:47 am

Why do businesses create apps? How do they market themselves with the help of mobile phone apps?

By June 2013, major app providers like Apple's app store and google play had around 900000 and 1 million apps to their credit each. The number of smartphone users has exploded over the past few years. Mobile phone users in India downloaded over 800 million apps in 2013 (Source: Business World, 10th march 2013). These facts and figures show the immense potential for marketing through apps.

Developing an app will help a business in the following ways:

1- Increase the Brand awareness
2- Customer engagement
3- Monetization
4- Increasing Brand Loyalty

For example, The ICICI mobile banking app. The app not only increases the brand awareness, but also helps in spreading awareness about the length and breadth of services provided by ICICI. The app helps ICICI customers to do banking transactions through their Smartphones or Tablets. They can also keep a small space for ads thereby raising revenue from the app itself. The mobile app is one of the best ways to increase the brand loyalty among customers. It helps in creating consumer delight rather than consumer satisfaction.


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