What is societal marketing concept?

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vitaj
Posts: 60
Joined: Fri Jul 11, 2014 9:50 pm

Re: What is societal marketing concept?

#1 Postby vitaj » Sat Jul 26, 2014 10:48 am

The societal marketing concept questions whether the pure marketing concept overlooks possible conflict between consumer short run wants and consumer long run welfare. Is a firm that satisfies the immediate need and wants of target markets always doing what best for consumers in the long run? The societal marketing concept holds that marketing strategy should deliver values to consumers in a way that maintains or improves both the consumer's and society's well being.

Priya16
Posts: 143
Joined: Tue Apr 22, 2014 6:40 pm

Re: What is societal marketing concept?

#2 Postby Priya16 » Fri Jun 20, 2014 10:39 am

Societal marketing concept is basically the firm's main goal is not only profit but also to serve the long term needs and well being of the society. That is , the societal marketing concept is where the marketing strategies is developed for the well being of the society. Where the firm also considers the society as its importance rather than just profits. Moreover, the firm wants to provide better goods and services than its competitors so that the society in turn receives good quality of goods and services and their standard of living also improves. In short this can be called as the social responsibility of the corporate world where they take the responsibility of providing best quality of goods and services at sustainable prices to improve the wellbeing of the society at large. Societal marketing is gaining the marketers and consumer attention and there are various reasons to grow and to evolve in practice. It focuses on providing good opportunities to companies, consumers and society. But achieving the compelling benefits for each party involved is very complicated. So much more research is needed. We should develop this concept more and more and help the society at large to develop which in turn will help India as a nation to grow and develop and survive in the rat race competition.

poojapimrindore
Posts: 6
Joined: Tue Apr 29, 2014 9:09 am

Re: What is societal marketing concept?

#3 Postby poojapimrindore » Wed Apr 30, 2014 9:34 pm

Societal marketing is not a very new concept of marketing. In this concept of marketing company or the organisation believes in doing welfare for the society. We can also say that it is promotional process from which a company create it's positive image in the minds of consumers or we can say in the minds of society members. Marketers must help to satisfy the needs and wants of the consumers in a way that preserve and enhance the well being of consumer and society as a whole. There are so many organisation that are doing societal marketing we can have the example of classmate stationery brand who uses eco-friendly elements and contributes in the development of primary education in village. P&G is also contributing in "Shiksha " school for the children. The Body Shop a beauty brand uses only natural or we can say plant based material for its products. It is against the animal testing and support the community.
Societal marketing that a business is obliged to take the actions that also protect and enhance the society's interest. Business leader are mandated to adopt roles of leadership in the advancement of our society to new levels of moral conduct.

deepanshupimrindore
Posts: 5
Joined: Tue Apr 29, 2014 9:08 am

Re: What is societal marketing concept?

#4 Postby deepanshupimrindore » Wed Apr 30, 2014 5:16 pm

Societal marketing concept is when the organisation tries to identify the needs of the customers offering them quality products in a way that society's well being is maintained and consumer is satisfied too.
A company has to keep in mind 3 factors in societal marketing: Society- company has to keep in mind human welfare, Consumers - company have to maintain there quality so that they don't loose customers and Profits- Profits are the main aim of the company, this is the reason any company in the world exists, they have to keep in mind there main goal which is making profit.
Mainly societal marketing is done to create a better image of the company in society in compared to its competitors, Carry out it's social responsibilities so that it is not seen as only a profit making company avoiding social values.
Many companies now-days are adopting societal marketing like Apple, Samsung, Levis etc. They supply there products in a recycled paper boxes which avoids cutting trees and saves paper, levis is making new denims made of recycled plastic, paper and garbage this is a very good initiative taken by the company which is attracting various people in the world.

Dhanjaycms
Posts: 5
Joined: Fri Apr 25, 2014 6:48 pm

Re: What is societal marketing concept?

#5 Postby Dhanjaycms » Mon Apr 28, 2014 7:59 pm

According to marketing concept, marketers focused on customer needs and wants in their marketing decision, for long term profitability. But in the societal marketing concept, apart from determining needs, wants and interests of the targets market and providing quality products, organizations must also help maintain and improve the society well being. The societal marketing concept calls for striking a balance between the company's profit, the customer's wants and society's interest.
Societal marketing managers believe that companies that act in a socially responsible manner gain goodwill, apart from reaping profits. Customers react unfavorably to companies which they do not perceive as good corporate citizens. This gives socially responsible companies a competitive edge over their competitors

shemeem577cms
Posts: 15
Joined: Fri Apr 25, 2014 6:47 pm

Re: What is societal marketing concept?

#6 Postby shemeem577cms » Fri Apr 25, 2014 9:29 pm

Societal marketing concept is a new concept in marketing. In societal marketing, marketers consider the welfare of the society along with improving profitability. It is a win-win situation for both the company as well as the society. Marketers try to find solutions for social issues like population growth, pollution, limited resources, communicable diseases, etc, while promoting their products and thereby increasing profitability.

'The help a child reach 5' campaign by lifebuoy is a very good example to explain societal marketing concept. The campaign talks about the importance of washing hands before meals to save children from diseases like diarrhoea and pneumonia. With this campaign, the marketers were able to position the lifebuoy brand well in the consumers mind. The needs and wants of the society can be converted into products and services for the betterment of the society as well as the company.

Thus, Societal marketing helps the corporate to improve profitability while addressing social issues.

yogeshkodgire
Posts: 6
Joined: Wed Apr 23, 2014 2:32 pm

Re: What is societal marketing concept?

#7 Postby yogeshkodgire » Fri Apr 25, 2014 1:44 pm

Societal Marketing is basically a marketing concept that is of the view that a company must make good marketing decisions after considering consumer wants, the requirements of the company and most of all the long term interests of the society.

sajewilliam
Posts: 13
Joined: Thu Jul 18, 2013 12:27 pm

Re: What is societal marketing concept?

#8 Postby sajewilliam » Tue Jul 23, 2013 3:43 pm

Societal marketing is a concept in marketing that emphasizes social consciousness as part of the overall marketing plan. Societal Marketing is basically a marketing concept that is of the view that a company must make good marketing decisions after considering consumer wants, the requirements of the company and most of all the long term interests of the society.

Biyatris
Posts: 109
Joined: Mon May 27, 2013 2:28 pm

What is societal marketing concept?

#9 Postby Biyatris » Mon Jun 03, 2013 5:44 pm

Tell me how societal marketing concept can increase the profit of a business?


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