STP: Impact in Marketing of B2C.

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sampritiimtn
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Joined: Sun Nov 23, 2014 10:45 pm

Re: STP: Impact in Marketing of B2C.

#1 Postby sampritiimtn » Wed Apr 08, 2015 1:47 pm

Segmenting , targeting nd Positioning are the cornerstones of a successful marketing strategy.
here is an infographic explanationa as to what is STP and how businesses use them
Without these three, B2C marketing is simply not possible.
These are the very essentials of B2C marketing.
Segmenting is the identifying the right people for your product.
Targeting is locating the prospective customers for your brand.
Positioning is how you place your brand in the m inds of the customers.
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ashayscmhrd
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Joined: Sun Jan 11, 2015 3:02 pm

Re: STP: Impact in Marketing of B2C.

#2 Postby ashayscmhrd » Sun Jan 11, 2015 4:22 pm

STP or Segmentation, Targeting and Positioning are some of the most basic and important concepts of Marketing. Segmentation is the division of the entire set of customers into different set of groups based on the common needs and benefits. It could be done on various basis such as geographic, demographic, psychographic and behavioral. Geographic segmentation divides the market into various segments based on region, city or rural/urban areas. Demographic segmentation leads to division on the basis of gender, age, income, education or socio-economic classification. The behavioral segmentation is based on loyalty, usage, personality or lifestyle and the psychographic segmentation is done on the basis of personality or lifestyle of consumers. Targeting leads to the identification of the proper segment which will benefit the marketer and then creating the product or the marketing communication and various other aspects related to the product keeping the target market in mind. It leads to proper marketing. Positioning is the process by which a company positions its products or offerings keeping the target market in mind in such a manner so that it leads to a distinctive image in the mind of the consumers. When STP is done in a proper manner, it creates an impact on the minds of the consumers which leads to greater sales and a positive image in the mind of the target consumer segment and creates loyalty towards the brand.

nikhilimtn
Posts: 5
Joined: Mon Nov 24, 2014 12:59 am

Re: STP: Impact in Marketing of B2C.

#3 Postby nikhilimtn » Mon Nov 24, 2014 1:05 am

Segmentation means to give choice in terms of product or services. Targeting is like approaching a particular sets of people, this can done in many ways like age, sex, income, demographic, income etc. In positioning one try make presence of a product felt in the mind of the consumer. So this all about understanding the process of knowing your customers and their habits in terms of their needs and matching it with your products and services. So understand targeting consumers - analysing market and competition - getting into relevant search - and then just communicate and deliver it.

Kalpit
Posts: 145
Joined: Mon Feb 11, 2013 3:52 pm

Re: STP: Impact in Marketing of B2C.

#4 Postby Kalpit » Thu Sep 04, 2014 2:45 pm

Agreed a very good way of defining STP

ronak04
Posts: 6
Joined: Fri Jul 18, 2014 3:09 pm

STP: Impact in Marketing of B2C.

#5 Postby ronak04 » Mon Jul 28, 2014 4:13 pm

Segmentation - Targeting - Positioning..

First to understand what is the impact of STP we must know what is STP in marketing. So when we say about marketing we have to know what kind of our product is..
Who is our product for? or who is our product not for?

Segmentation is like choice what we offer to the market in terms of products and services ,
Targeting is like how you can increase the relevance in the market,
Positioning is like how you represent this to your consumers mind.
So in short this all about get to know about your customers to do business.

So this is all about understanding the process of knowing your customers and their habits in terms of their needs and matching it with your products and services. This can be done in many ways like age, sex, income, demographic, occupation and vis versa. Secondly , perception about brands, lifestyle and price etc., in short identifying specific needs is all about segmentation.

Now when it comes to targeting, your task is to make relevance products to the market in which you are targeting. So here you can use differentiated strategy or undifferentiated strategy or focus strategy , this is how it works. For ex. Dove is the brand which offers products, dove for women, dove for sunscreen, dove for men.

Finally , comes a task that how do you want to perceive it to the consumers mind, this is the task of positioning ...
So understand targeting consumers - analysing market and competition - getting into relevant search - and then just communicate and deliver it.


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