Rural marketing:how it is different

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Re: Rural marketing:how it is different

#1 Postby Priya16 » Sat May 24, 2014 12:35 am

Rural marketing in simple terms is where you do marketing in rural areas. Rural marketing is quite different from urban marketing. In rural marketing before you convince them to buy your product, you need to make them understand that they need to give up their rural techniques of using products and services. They should shift to the good substitutes of rural products. People in rural areas are used to their old methods and they are not willing to adopt the new products. They don't accept upgrading technology and that we are trying to help them and live a good and comfortable life with better standard of living. We need to first brainwash them and have to change their mentality which is not a easy job to do. There have been cases where rural people initially adopts the new technology but ultimately shifts to its old techniques because they are more comfortable with it and they think that the technology is giving them false products rather than natural techniques that give better and pure results . For rural marketing different marketing ideas and techniques should be practiced

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Re: Rural marketing:how it is different

#2 Postby shalini1792 » Thu May 22, 2014 10:08 am

Rural Marketing is defined as any marketing activity in which the one dominant participant is from a rural area. This implies that rural marketing consists of marketing of inputs to the rural as well as marketing of outputs from the rural markets to other geographical areas. Today rural markets are providing substantial market share to consumer goods firms due to increase in purchasing power of rural population. In this article we have elaborated the reasons as to how the rural standards have gone up from what they were and the demand for the consumer goods. Rural markets today offer growth opportunities to firms caught up in an intensive inter-firm rivalry in urban and metro markets.

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Rural marketing:how it is different

#3 Postby Rahul38341 » Tue Apr 29, 2014 5:51 pm

6,40000 villages,700 million people, across 31,66,414 Kms.
This data surely proves the potential of the Rural Indian Market. The more important aspect is that these markets are untapped .So, this situation presents a glorious opportunity before the marketers to make these markets count in generating profits for their organization.
But, the point is this, that the psycho-social & economic profile of these consumers are very much different from their urban counterparts. The demand is seasonal e.g., it depends heavily on agriculture- it depends on the monsoon and also on the harvest of crops. Being Considered as an auspicious occasion, the rural India shows a steep increase in their purchasing frequency during the festive seasons.
The marketers must also keep in mind the income levels of the people i.e. the disposable income(normally observed to be low). Companies have realized this and made customized products e.g. Sampurna(solar T.V. set), Sachet for shampoos and creams and thermocol iceboxes for cold-drinks in electricity deprived areas

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