Public Relation

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Joined: Sat Sep 20, 2014 5:09 pm

Re: Public Relation

#1 Postby NehaB » Tue Oct 07, 2014 10:24 pm

Public Relations is the management of relationships .It communicates to establish goodwill .Public Relations maintains good relations between an organization and public.PR helps to companies in their bad times and provide better advantages in their good times.It helps in the promotion of a product.PR help to develop an individuals reputation as a good supplier and a good customer.Publicity is the main element of Public Relations.

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Joined: Mon May 26, 2014 11:23 am

Re: Public Relation

#2 Postby saketroy2 » Tue Sep 23, 2014 9:24 am

Public relation is good as stated above but this depends on the product image. Most of the brands have the PR team but their most of the sales come due to media advertisements. If you take an example of Audi car, if a new version is shown in James Bond movie, they dont need to advertise it more. But can James bond movie take Maruti suzuki in their movies....
Brands play a lot in PR activities and to create Brand have to advertise...

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Joined: Fri Jul 11, 2014 9:50 pm

Public Relation

#3 Postby vitaj » Mon Jul 28, 2014 6:58 pm

We, as consumers, are always focused on advertisements. But corporate also use another mass-marketing tool namely Public Relations. Public Relations has a much greater impact on consumers than advertisement and that to at a much lower cost. In public relations, Company does not pay for the space or time in media but for a staff to manage and circulate information. If an interesting story or an event is organised by the company, it will get picked by the media and this will result in good publicity. Another term in public relation is Lobbying which means building and maintaining good relations with government officials.

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