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Micro marketing is all about targeting markets at local level and also at indivisual level. It helps to establish stronger relationships and improves operations efficiencies. IN this era of digital revolution micro marketing can be used as a special tool to reach out to target certain individuals at local level to increase the profit and market share. It can be done through economical and efficient advertising, marketing & through word-of-mouth...
Due to fierce competition and lots of substitutes availability, customers have lot of choices and in these cases if marketer is not able to track minute needs and details of target customers., they may loose them. One of the earliest example of Micro marketing campaign by Xerox as they sent brochure to single recipient showing automobile models of his interest. This showed the personal care and pampering towards the client and info also showing their good quality.
Micro marketing is the practice of customizing products and services for the tastes and preferences of the specific individuals. Differentiated and customized marketers customize their offerings to meet the need of market segments. Rather than seeing every group as same, marketers in micro marketing tries to see every individual as different and try to satisfy. This is a very expensive type of marketing as we have to customize our offerings for every individual.
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