Marketing vs Sales

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surinkapoor
Posts: 5
Joined: Sun Jan 11, 2015 3:48 pm

Re: Marketing vs Sales

#1 Postby surinkapoor » Sun Jan 11, 2015 4:44 pm

Selling focuses on on need of the seller to convert the product to cash, whereas marketing focuses on the need of the buyer and the need to satisfy the buyer through offering. Sales focuses on the product where as marketing focuses on the customer.
Sales influences the customer to buy what the company has produced, whereas marketing influences the company to produce what the customers want.
Sales woks to increase the current volume and meet current sales budget. Marketing works to increase the profitability building competitive offering.
Marketing focuses on long term competitiveness and sales focuses on short term concerns.

abhinavscmhrd
Posts: 5
Joined: Mon Jan 05, 2015 11:28 pm

Re: Marketing vs Sales

#2 Postby abhinavscmhrd » Sun Jan 11, 2015 3:41 pm

To start with, there is a clear distinction between sales and marketing.
While selling focuses on the need of the seller to convert the product into cash, marketing focuses on the need of the buyer and satisfies him through an offering.
Sales influences the consumer to buy what company has produced, marketing influences the company to produce what consumer demands.
While the role of sales department is to increase the coverage or reach of the product, role of marketing department is to spread awareness about the product.
While the role of sales is to increase the visibility of the product or increase distribution, role of marketing is to increase the brand penetration of the product.
While the role of sales is to have ‘in store dominance’ or shelf coverage of the product, role of marketing is to have ‘increased brand usage’ of the product.
Sale is seller focused while marketing is consumer focused.
While sale is associated with delivery of goods and services to the consumers, marketing is associated with delivering values to the consumers.
While sale is not targeted to any particular segment and it try to satisfy everybody, marketing targets a particular segment and try to satisfy them.
While the main goal of sales department is to make profits by selling in high volumes, main goal of marketing department is retention of its customers.
While the medium of reaching the target audience is through intensive promotion for sales, medium of reaching the target audience for marketing is through market research and coordinated sales and marketing effort.

vikasimtn
Posts: 5
Joined: Mon Nov 24, 2014 2:38 am

Re: Marketing vs Sales

#3 Postby vikasimtn » Mon Nov 24, 2014 2:42 am

Marketing is about one to many whereas Sales are about one to one. Marketing show how to reach to the customers and build relationship with them where as Sales is the result of market. Marketing uses pull strategy whereas Sales uses push strategy. Marketing done through advertising, promotional activities, branding etc. whereas Sales are WOM (Word of Mouth).

Sindhuja
Posts: 49
Joined: Wed Jul 09, 2014 7:05 pm

Re: Marketing vs Sales

#4 Postby Sindhuja » Thu Jul 10, 2014 2:50 pm

In my view Marketing & Sales both are important for the organization in order to increase their revenue. Marketing means explaining about the product to the consumers and telling them how important it is & also the usage of the product. So marketing is like advertising of your products and creating awareness in the public about it.

Sales is nothing but selling the product or service in return for money. So without marketing there is no sales.

deepanshupimrindore
Posts: 5
Joined: Tue Apr 29, 2014 9:08 am

Re: Marketing vs Sales

#5 Postby deepanshupimrindore » Tue Apr 29, 2014 3:28 pm

Both marketing and sales generate revenue for the organisation. Marketing uses the pull strategy to attract the customer towards the product whereas sales use the push strategy. Marketing tries to get products what consumer needs where sales tries to give the consumer what company produces. Marketing revolves around needs and interest of buyers, whereas Sales involves directly interacting with customer to persuade them to purchase a product. Marketing is a whole process where sales is the result of marketing which comes in its process
Marketing is all about managing product, price, place and promotion whereas sales make customer demand match the product they are offering to make them to buy the product.
An Organisation cannot work without either process as they both are very important part of a organisation as a consumer wont even know about the product if there is no marketing done and without sales consumer wont get the desired product.

poojapimrindore
Posts: 6
Joined: Tue Apr 29, 2014 9:09 am

Re: Marketing vs Sales

#6 Postby poojapimrindore » Tue Apr 29, 2014 10:04 am

Marketing and sales both are revenue generating and very important part of an organisation. Marketing is more than just convincing people to buy their products,it also conducts the research for the target population desire and then turning those desire in to products that can be sold, whereas sales is just about selling the products. They make customer demand match the product they are currently offering. Marketing activites include consumer research,product development,advertising a product to raise awareness whereas sales activities are focused on converting prospects to actual paying customers. Sales involves directly interacting with customer to persuade them to purchase a product. Marketing uses the pull strategy to attract the customer whereas sales use the push strategy as sales and promotion is done by the retailer.
Marketing focus on overall picture to promote,distribute,fullfill customer wants and needs through product or service the company offers, whereas sales fullfill volume objective.
Where marketing tends to focus on general population, sales focuses on indivdual or small groups.

shemeem577cms
Posts: 15
Joined: Fri Apr 25, 2014 6:47 pm

Re: Marketing vs Sales

#7 Postby shemeem577cms » Fri Apr 25, 2014 8:55 pm

Even though marketing and sales are two different things, the aim of both is to increase the revenues of the company. Whether marketing or sales is most important is a debatable topic. In my view, The importance depend upon the type of product. For example, in the case of FMCG products, Marketing is very important. While in the case of Consumer durable like Furniture, effort of the sales person is very important.

For most of the products & services, Marketing is more important because of obvious reasons.

First of all, a well marketed product is easy to sell in the market. The sales force will be able to sell the products or services without much effort.

Secondly, People buy Brands rather than products. Marketers play a very important role in creating and spreading information about the brands. It is important not only to satisfy the functional needs of a consumer, but also the emotional and self-expressive needs of consumers.

Thirdly, Marketers work out on the following aspects which will have a great impact on sales:
• Brand awareness
• Perceived quality
• Brand loyalty
• Customer engagement
• etc

In short, Marketing is more important because it becomes easier to sell if the product is well marketed.

RahulSharma9318
Posts: 5
Joined: Thu Apr 24, 2014 11:34 pm

Re: Marketing vs Sales

#8 Postby RahulSharma9318 » Fri Apr 25, 2014 7:00 am

Kalpit wrote:There is always a conflict between marketing and sales team that because of them the revenue of company has increased. What is your opinion - who is more important.

Sales is a part of marketing. marketing is a organizational function as a set of process to creating, communicating and delivering to the valuable customer and sales is the sale the product to customer and fullfill the sales volume objective.marketing and sales both activities aimed at increase revenue.

Sid
Posts: 44
Joined: Tue Dec 03, 2013 9:10 am

Re: Marketing vs Sales

#9 Postby Sid » Sat Dec 07, 2013 9:28 am

According to me its sales team who should get more weight of revenue on their side as they are the people who need to face the customers & solve their query.
It happens a lot of time that after the marketing of a product is done there is still few doubts in the mind of consumer because each customer has a different mind set & it is not possible for a marketer to make each customer understand the product.
So it now becomes the sales person duty to clear the doubts & generate the revenue out of it.
I would also like to quote a example that after getting influenced by the marketing of a product we go to buy a mobile but we return with its competitor mobile.
WHY???
Just because of the sales person, because he made us buy another mobile phone.

But it dose not mean that the marketers don't have a power to influence.
We can see example like Apple, Audi, Rolls Royce, etc where the marketers have done their homework so well that the sales person don't need to put their much effort.

sajewilliam
Posts: 13
Joined: Thu Jul 18, 2013 12:27 pm

Re: Marketing vs Sales

#10 Postby sajewilliam » Thu Jul 25, 2013 6:02 pm

Marketing is considered to be a wider term than sales. It includes identifying customers, producing innovative products, branding, advertising, public relations,sales, etc. Thus, sales is just a stage or an activity of marketing.


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