Marketing Different from Advertising..How?

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Priya16
Posts: 143
Joined: Tue Apr 22, 2014 6:40 pm

Re: Marketing Different from Advertising..How?

#1 Postby Priya16 » Tue Jun 17, 2014 10:32 am

Marketing is basically how you market the product. It includes planning, forecasting, using different mediums of channels. Usually, people think that different mediums of channels is only marketing. However, that is not true. Marketing involves a lot of things like branding, positioning, promotion, planning, marketing mix etc. Different mediums of marketing includes advertising, print media like newspapers where you can place advertisements etc. Advertising is a part of marketing. Marketing and Advertising are not the same. Advertising is publicity of the products like putting banners or hoardings of the products or using digital media etc. Marketing is a different term and has a wide scope. Advertising is different term however, has small scope as it is a part of marketing. There is a need to aware people regarding the difference of the both. Many businessmen are successful, however consider both the terms same. Even many students also don't know the difference. Such knowledge should be made compulsory in higher schools and colleges as is is the coming youth which has to develop India and make it more prosperous.

shalini1792
Posts: 140
Joined: Thu Apr 24, 2014 1:39 pm

Re: Marketing Different from Advertising..How?

#2 Postby shalini1792 » Tue May 27, 2014 10:43 am

Advertising is a single component of the marketing process. It's the part that involves getting the word out concerning your business, product, or the services you are offering. It involves the process of developing strategies such as ad placement, frequency, etc. Advertising includes the placement of an ad in such mediums as newspapers, direct mail, billboards, television, radio, and of course the Internet. Advertising is the largest expense of most marketing plans, with public relations following in a close second and market research not falling far behind. Hence marketing Is large and broader than advertising is concerned .

Sid
Posts: 44
Joined: Tue Dec 03, 2013 9:10 am

Re: Marketing Different from Advertising..How?

#3 Postby Sid » Mon Dec 23, 2013 9:25 am

According to me, Advertising is the process of making the product/service known to the consumer through advertisements. In Advertising the company explains what product/service they are offering.
Marketing is the process in which the companies convince their potential customers that they have the right product for them, Advertising is how company communicate to the customers about the existence of that product/service.

sajewilliam
Posts: 13
Joined: Thu Jul 18, 2013 12:27 pm

Re: Marketing Different from Advertising..How?

#4 Postby sajewilliam » Thu Jul 25, 2013 5:45 pm

After reading both of the definitions it is easy to understand how the difference can be confusing to the point that people think of them as one in the same.

bhawna
Posts: 54
Joined: Fri Jan 18, 2013 10:55 am

Re: Marketing Different from Advertising..How?

#5 Postby bhawna » Thu Jul 18, 2013 11:55 am

There is a misconception that advertising and marketing is one & the same thing. Marketing is a very vast stream.
Advertising itself comes under marketing.
Marketing means the act of informing and convincing people about their product & service, for the purpose of selling it. It is a broader range of activities for a product or services. There are different types of marketing like sales promotion, Public research, customer service satisfaction etc and advertising is one of them. Whereas, Advertising is a paid form of promotion of product or service by an identified sponsor.It is a single component of marketing.

Biyatris
Posts: 109
Joined: Mon May 27, 2013 2:28 pm

Re: Marketing Different from Advertising..How?

#6 Postby Biyatris » Fri Jun 28, 2013 10:01 am

Marketing is the systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products whereas Advertising is making both repeat customers and potential new customers aware of an individual product or service that you're selling.

siddhartha
Posts: 67
Joined: Thu Jun 06, 2013 5:13 pm

Re: Marketing Different from Advertising..How?

#7 Postby siddhartha » Fri Jun 07, 2013 5:48 pm

@ Shivani,

Marketing and Advertising both sounds like similar but there a big difference between them Marketing is a complete segment and advertising is a part of marketing. In Marketing we consider many things like market research of the product, product designing, media planning, PR, product pricing, customer satisfaction, customer support, sales and many more.


Thanks and regards.
Siddhartha Pandey

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Shivani
Posts: 678
Joined: Wed Jan 16, 2013 1:57 pm

Marketing Different from Advertising..How?

#8 Postby Shivani » Fri Jun 07, 2013 5:21 pm

Marketing & Advertising both are different or differently similar..Whats your opinion..??


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