Anything you are doing is not a waste, just look for the relevancy of that work. Social Media marketing pays you much more than you spend. If you look for the recent survey, marketing cost has been increased by 13% from the previous year out of which 10% for TV ads and 25% for Online Marketing including social media advertisements.
We have a huge chunk of population on social media, visibility and branding is way cheaper and wider than any other medium.
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Social Media has become a part of our life. Studies shows that 80% of the smartphone users check their Facebook news feed before brushing their teeth.!!! This shows that they are highly addictive to social media. One issue we should ponder upon is social media is merely a waste of time. Many companies today try to market through Social Media. But when comes to sales , only a fraction of the total sales comes from online marketing. The main reason being inability of the firms to build a brand.They rely on the online sales to build the brand but actually this doesn't happen because of the uncertainty people have to new brands.
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