How to market company's product to decision makers?

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Re: How to market company's product to decision makers?

#1 Postby Nakul123 » Thu Aug 01, 2013 9:59 am

We can do many things to market company's product to decision makers by many ways.

1. First of all make your product so attractive that once any one sees it he feels happy and wants to see it again and again .

2. Never give a false commitment for your product to just sell it because if ones its word of mouth is gone in the market you can not change it .So you should only give want you are providing ,so that the person who is seeing is the top executive person who is the decision maker who will decide whether to take the product or not.

3. When we are going to show our product to a CXO level person than first of all we need to take permission from their office whether the person who is the decision maker is available not in the office

4. When you are showing your product to any one who is the decision make then you should be very presentable and must go prepared with every question what a person to whom you are showing can ask you ....

5. Be very crisp and clear in showing your product to the decision maker because he / she does not have enough time to see your product as they are very busy person's .....

In my opinion these are the key points one must keep in mind while showing your product to a decision maker .....

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How to market company's product to decision makers?

#2 Postby Shivani » Wed Jul 31, 2013 4:14 pm

In this process first of all a research should be done to trace out the big brands or the companies who van buy your product..Once you've got that list, it's time to do some research on who runs the show and how they do it. Are these decision-makers methodical? Spontaneous? Humanistic? Competitive? These traits will let you in on how to get their attention. It will also give you some insight on how to address them when it comes time to sit down and present your product or service.

Then you can start the communication process, firstly be sending the company's newsletter having the brief details about the product offerings..but as the mail will reach the CXO level designate, so it should be simple and clear, with a point-to-point subject line.The content should be simple and relevant to his or her industry it will help you to earn trust.

The next step could be to reach them through a call, or if they permit you can also meet them directly..but at that time you should have complete details about the outreach so that it is relevant to the company's needs. A survey is also a prerequisite to find out what trends or challenges the industry is facing so that you can offer a targeted solution.

If you have any other suggestions..please share..

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