Frequency marketing basically aims to increase the visits and purchases and finally generating revenues by providing some special offers n rewards to the loyal customers. It is one of the loyalty program services which helps in engaging the customers more n more.
A frequency marketing program is a means to an end; it is the means in which companies are able to identify its 'best customers' and once identified, enables companies to recognise and reward those customers in order to keep them loyal. A frequency marketing programme also enables companies to identify potential best customers and market to them. Customer recognition and reward then come into play accordingly.
However, it should be innovative and motivational which encourages the customers to buy n buy more.....
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