Difference between sales and marketing

Message
Author
sampritiimtn
Posts: 60
Joined: Sun Nov 23, 2014 10:45 pm

Re: Difference between sales and marketing

#1 Postby sampritiimtn » Wed Apr 08, 2015 11:32 am

Marketing and sales are both aimed at increasing profits. They are so closely associated with each other that people often confuse marketing for another word for sales.
However there are subtle differences between the two, some of which are:
(i) Sales is generally one to one whereas marketing is analysing the market, the distributor channel, the competitors and market share.
(ii) Sales is trying to match customer demand with the products or services the company currently offers but marketing is a broader range of activities to sell as well as to build client relationship or to design long term strategies to suit future future needs.
(iii) marketing is based on a long term horizon while sales is short term.
(iv) Marketing follows a pull startegy whereas sales follows more of a push strategy.
(v) Marketing is a way to reach new customers and develop a long term relationship whereas sales is the fruit of marketing.

khyatiimtn
Posts: 61
Joined: Mon Nov 24, 2014 3:37 am

Difference between sales and marketing

#2 Postby khyatiimtn » Mon Apr 06, 2015 5:24 pm

Marketing is an art of branding and presenting your product or services in such a manner that it attracts the customer and is able to convert into potential sales.Marketing is done using four strategies. The product , price , place and promotion are very important strategies for marketing. Marketing involves the process of branding. Marketing uses the concept of 'customer is king' and the entire business revolves around that only.

Talking about sales , sales is the process of selling products or services in order to generate profit for the company. the main goal here is generating revenue and making an organisation better equipped with cash. Here the main focus is on how to sell the products or services.
It is important to market the product properly with an effectiveness of communication for better sales in return for the business.

ISHAN29
Posts: 5
Joined: Mon Mar 23, 2015 10:32 am

Re: Difference between sales and marketing

#3 Postby ISHAN29 » Mon Mar 23, 2015 11:01 am

apart from the definition .........goals are same of both marketing and sales .,

but what is the real difference between them in this competitive world ?????!!!!????!!!

marketing is to make aware about the products to consumers or to decide target consumers and to attract them tooooo......

MY POINT IS DAT EVERY CUSTOMERS CAN BE TARGETED ......MARKETING IS SUCCESSFUL JUST DUE TO PEOPLE ARE LIVING IN DREAM ....AND THET WANT TO FULFILL IT TOO .....!!!!!!!!!!!!!!!!!!!!!!!!!!

SUCCESSFUL SALES is not just to make customers buy the products but more to make aware about the products that how it can be used by YOU .

SALES people must make sure about that targeted people must talk about the products .



thank you !!

bodhisattaniilm
Posts: 6
Joined: Fri Mar 20, 2015 7:20 pm

Re: Difference between sales and marketing

#4 Postby bodhisattaniilm » Fri Mar 20, 2015 8:24 pm

Marketing is bending the product and services supply towards the mind of the customers.Selling is bending the customer towards the product and the service supply. Marketing is all about producing products and services that fits the needs of the customer. It follows a series of steps starting with marketing research hen product design followed by testing,prototyping,manufacturing,production,costing,packaging,selling,advertising,promotions and locations. Selling on the other hand is when you have a product or service already and you go out into the marketplace to convince people to BUY. Selling is a small part of marketing and not the other way round.

binayscmhrd
Posts: 5
Joined: Wed Jan 07, 2015 11:46 pm

Re: Difference between sales and marketing

#5 Postby binayscmhrd » Sun Jan 11, 2015 3:25 pm

• Sales is the exchange of rewards and risks where as marketing is the process of creating, communicating and delivering value to the customer and managing customer relations in ways that benefit the organisation and its stakeholders.
• Sales influences the customer to buy what the company has produced where as marketing influences the company to produce what the customer wants.
• Sales works to increase current volume and meet current sales budget where as marketing works to increase profitability, build competitive offerings
• Sales focuses on short term concerns - today's products, today's customers, today’s strategies where as marketing focuses on long term competitiveness
• Sales uses skills, methods and techniques for results where as marketing uses tools of marketing research, value creation and relationship management.

nikhilimtn
Posts: 5
Joined: Mon Nov 24, 2014 12:59 am

Re: Difference between sales and marketing

#6 Postby nikhilimtn » Mon Nov 24, 2014 1:04 am

Both sales and marketing have the same goal that is to increase the revenue for the company but in different ways. Marketing helps to find the future needs and form a strategy to meet those needs for the long term and shows how to reach to the customers and build long lasting relationship. Whereas sales make customer demand match the products the company currently offers. Goal of marketing is to generate interest of the customer in the product and create leads. Sales help to convert these leads into paying customers

sparx
Posts: 21
Joined: Fri Nov 02, 2012 4:49 pm

Re: Difference between sales and marketing

#7 Postby sparx » Mon Nov 03, 2014 11:12 am

According to my opinion, Marketing is introducing new products to existing market and existing products to new markets. Sales is all about maintaining and developing existing product sales in the new as well existing market.

Rahul38341
Posts: 5
Joined: Tue Apr 29, 2014 12:18 pm

Difference between sales and marketing

#8 Postby Rahul38341 » Tue Apr 29, 2014 5:46 pm

Marketing and sales, both these terms aim at increasing the revenue to the company. Though, they are so closely related, that they are often misunderstood to be the same. It must be understood that the aim of marketing is to create the demand of the product, while sales aim at meeting the demand of the consumer at the right time, usually, individually.
Marketing is a wider concept as it consists of activities like analysis of markets, distribution channels, competitive products etc., while sales aim at persuading the consumers to buy the product to fulfil their needs after the demand for the product has been already created.
Marketing creates the customers, while, sales is the ultimate result of the marketing process.
Also, the time required for both the processes is different. Marketing is comparatively a longer process as it requires a number of sub-processes.
It can be said that marketing- creates the lead, while sales- meets the lead and closes it successfully


Return to “Marketing Management”

Who is online

Users browsing this forum: No registered users and 1 guest