Difference between a service and a product

Message
Author
binayscmhrd
Posts: 5
Joined: Wed Jan 07, 2015 11:46 pm

Re: Difference between a service and a product

#1 Postby binayscmhrd » Sun Jan 11, 2015 3:28 pm

• Products are tangible while services are intangible eg. : one can touch, see, smell a product one wishes to buy vs. experiencing a foot massage at a spa
• While a product is concrete, service is an activity or a process eg. : while an aircraft is a product, flying to a particular destination is a service.
• Products are homogeneous while services are heterogeneous eg. : anybody producing a good can standardize the output. The quality of service depends on whom, when and where the service is provided.
• The core value of products is produced in the factory while that of services is produced in the buyer – seller interaction
• Products/Goods can be stored. It is impossible to store services. There is transfer of ownership of goods from the manufacturer to dealer to customer. eg. : buying and selling of cars. In services you can have access to the service but cannot own it. eg. you can stay in a hotel room but cannot own it.

NehaB
Posts: 4
Joined: Sat Sep 20, 2014 5:09 pm

Re: Difference between a service and a product

#2 Postby NehaB » Tue Oct 07, 2014 10:41 pm

Product involves what goods or services should be offered to customers.The product or service serves the basic need of a customer.A product provides the primary value to customers.On other hand,Customers buy services,not products so marketers should adopt a service model of marketing.Customers buy products for the services that they provide.

mktg123
Posts: 21
Joined: Tue Aug 28, 2012 5:53 pm

Re: Difference between a service and a product

#3 Postby mktg123 » Thu Sep 04, 2014 2:57 pm

A product is a tangible item produced or sold by a business while a service is an intangible benefit provided to the customer.

Sindhuja
Posts: 49
Joined: Wed Jul 09, 2014 7:05 pm

Re: Difference between a service and a product

#4 Postby Sindhuja » Tue Aug 19, 2014 7:18 pm

Product & Service both are different. Product is a physical one which we can see and touch. It can be stored for a period of time. But service is provided by the service provider it cannot be separated with one another. And it cannot be stored for a long period of time.

vitaj
Posts: 60
Joined: Fri Jul 11, 2014 9:50 pm

Difference between a service and a product

#5 Postby vitaj » Wed Aug 06, 2014 10:16 pm

A company must consider 4 aspects of services which are different from the products.
1.) Intangibility- A service can not be touched, seen , heard, etc. i.e. they can not be perceived
2.)Inseparability- A service can not be separated from the service provider
3.)Variability- A service quality may vary depending on the service provider
4.) Perishability- A service can not be stored for future use. it has to be used as soon as it is provided by the service provider.


Return to “Marketing Management”

Who is online

Users browsing this forum: No registered users and 3 guests