Beating Competition

Message
Author
sampritiimtn
Posts: 60
Joined: Sun Nov 23, 2014 10:45 pm

Re: Beating Competition

#1 Postby sampritiimtn » Wed May 27, 2015 1:47 pm

Competition is a basic keyword in marketing.
Companies spend crores in devising marketing strategies in order to build a competitive edge against other brands.
Beating competition is not easy as every brand is constantly trying to improve itself constantly in order to remain ahead of ts competitors.
In order to beat your competitors you have to know your customers as well as your competitors very well.
You have to make sure what you offer is better than the value your competitors deliver.
There are various parameters on which brands compete, such as price, taste( in case of food industry). quality, appearance, sometimes packaging even
It's all about enticing the customers to your product.
So you should understand the needs and the demands of your customers very very well.

saketroy2
Posts: 175
Joined: Mon May 26, 2014 11:23 am

Re: Beating Competition

#2 Postby saketroy2 » Mon Mar 23, 2015 9:39 am

Responsive marketing could be ...bringing out the washing machines where women invests lots of time in cleaning clothes...

Anticipative could be- Bottled drinking water as companies anticipated water quality is going down and at many places even heard to find.

Creative could be...running beauty contests by cosmetic companies instead of focusing more on photo advertising.

archit
Posts: 144
Joined: Thu Dec 13, 2012 4:25 pm

Beating Competition

#3 Postby archit » Wed Mar 20, 2013 8:00 pm

How one can use Responsive, Anticipative and Creative Marketing to beat competition..Explain with example.


Return to “Marketing Management”

Who is online

Users browsing this forum: No registered users and 2 guests