“Lead Generation” or “Lead Management”

This forum focuses on all aspects of B2B lead generation.
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rachna
Posts: 105
Joined: Wed Sep 05, 2012 3:25 pm

Re: “Lead Generation” or “Lead Management”

#1 Postby rachna » Tue Jan 06, 2015 9:22 am

Lead Generation::Identifying the prospect and generating his interest into the product and services.
Lead Management::Keeping track of the generated lead with initial follow up to the negotiation and finally to the closure with after sales support is lead and client mangement also.

shalini1792
Posts: 140
Joined: Thu Apr 24, 2014 1:39 pm

Re: “Lead Generation” or “Lead Management”

#2 Postby shalini1792 » Mon Jun 02, 2014 10:31 am

Lead generation is the practice of soliciting inquiries from potential customers. Traditionally lead generation occurred at places like trade shows – visitors to a company's booth would fill out a card with their contact information and turn it in to receive a call back from that company's sales team. Lead generation techniques are usually a tradeoff between quality and quantity. Lead management is tracking and managing sales leads as a complete process. Beginning with the prospective customers from lead generation to the sales and long-term relationships. Measuring sales and marketing efficiency comes from the data generated in this process. Its the Complete process of tracking and managing sales leads (prospective customers) from generation of leads to their conversion into sales and long-term relationships. The data generated in this process is used in the measurement of the efficiency of the marketing and sales efforts.

Priya16
Posts: 143
Joined: Tue Apr 22, 2014 6:40 pm

Re: “Lead Generation” or “Lead Management”

#3 Postby Priya16 » Sun Jun 01, 2014 4:27 pm

In marketing, lead generation is the generation of consumer interest or inquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads. Lead generation is the process of creating sales leads which might convert into sale for the company. The leads may come from various sources or activities, for example, digitally via the Internet, through calls, through advertising, events, and list purchase.Companies may also rely on referrals, telemarketers, and advertisements to generate leads. Lead management is generating sales from the lead generation. It is basically generating new customers from the lead generation. Both are different but are interdependent on each other.

sherriselph
Posts: 4
Joined: Sat Mar 29, 2014 11:08 pm

Re: “Lead Generation” or “Lead Management”

#4 Postby sherriselph » Wed Apr 02, 2014 1:52 pm

Thanks for wonderful post clearly mentioned the difference between Lead Generation and Lead Management....... :)

Fairfax8
Posts: 2
Joined: Mon Jan 27, 2014 3:54 pm

Re: “Lead Generation” or “Lead Management”

#5 Postby Fairfax8 » Mon Jan 27, 2014 4:00 pm

Thanks for the post!

anilsag
Posts: 2
Joined: Mon Aug 19, 2013 5:33 pm

Re: “Lead Generation” or “Lead Management”

#6 Postby anilsag » Thu Aug 22, 2013 2:11 pm

thanku shreya

shreya
Posts: 63
Joined: Mon Jul 15, 2013 5:32 pm

Re: “Lead Generation” or “Lead Management”

#7 Postby shreya » Thu Aug 22, 2013 9:39 am

Hi Anil, I think you should advertise your project "Daksh" among the students. First of all students should know what benefits they can acquire by getting trained in programming languages..
Try to create the need among the students, as we all know need creation is the basic mantra of marketing..
Also you can offer free trial demo of some of the programming languages to the students....
You can target Engineering and BCA students.. You can take help of Pagalguy.com or other social networking sites..
You can also run some Internship programs at the parent company, It will attract students and through them you can advertise your Project..

anilsag
Posts: 2
Joined: Mon Aug 19, 2013 5:33 pm

Re: “Lead Generation” or “Lead Management”

#8 Postby anilsag » Wed Aug 21, 2013 11:08 am

very good article
hello i am anil kumar working in an it company located in jaipur, i have been given a responsibility to run a project named daksh its a training and development institute by sag infotech pvt ltd the parent company, its about training atudents in various programing languages like php , .net and etc . I am the only person working in this project mine first target is to generate lead of student first and then various activity of an institute like syllabus, time table, instructor and more. My question is how should i look to generate leads fisrt and foremost or which process should i follow to create max leads.

shreya
Posts: 63
Joined: Mon Jul 15, 2013 5:32 pm

“Lead Generation” or “Lead Management”

#9 Postby shreya » Tue Aug 13, 2013 9:57 am

According to business dictionary, Lead Generation is a process of collecting names and contact information about qualified prospects which will be contacted by the salespeople for generating orders. It usually involves direct response advertising and telemarketing... :) :)

However, Lead management is Complete process of tracking and managing sales leads (prospective customers) from generation of leads to their conversion into sales and long-term relationships. The data generated in this process is used in the measurement of the efficiency of the marketing and sales efforts... :mrgreen: :mrgreen:
For example, if you have a steady flow of new sales leads, but your appointment setting efforts are failing to keep up, or if you are having a hard time converting your generic sales leads into highly qualified sales prospects.
And the fact is, most sales organizations have both problems. Maybe that sounds counter-intuitive – after all, how could you have both too many sales leads and not enough sales leads at the same time? :| :|

Here’s where the problem arises: When you are not managing your sales leads properly, this often creates difficulty in discerning qualified sales leads from unqualified ones. Without a solid process in place to manage your sales leads, you often end up missing out on exceptional opportunities. And as a result, you constantly have to go “back to the well” with your B2B lead generation efforts, spending time and resources drumming up a, never ending supply of new sales leads to continue the search.
Conducting lead generation without effectively managing the sales leads often results in a vicious cycle of spinning your wheels. You spend precious time uncovering new business leads that could be much better spent by properly following through and handling appointment setting for existing sales leads. One of the immediate goals of a good sales lead management program is to identify and separate your long-range sales leads from your short-range sales leads.

~~..Lead generation is only part of the equation for sales success; the truth is, managing your sales leads is just as important..~~
:P :P


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