Best Way to Generate Sales Leads for B2B Ecommerce Website

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PrabhatP
Posts: 61
Joined: Thu Dec 11, 2014 10:46 am

Re: Best Way to Generate Sales Leads for B2B Ecommerce Websi

#1 Postby PrabhatP » Fri Mar 27, 2015 9:20 am

B2B Ecommerce is growing massively through out the world but specially the growing country like India. The best way to generate sales leads for B2B Ecommerce Website are as follows,
- The eCommerce website should be user friendly, easy search function, good contents with variety, fast and easy checkout, etc.
- For maximizing sales email marketing and content marketing
- good research tools, popular brands,
- Secured payment gateways
- Free delivery and excellent after sales service
- Mobile optimized sites and applications

Lal
Posts: 121
Joined: Mon Nov 17, 2014 5:09 pm

Re: Best Way to Generate Sales Leads for B2B Ecommerce Websi

#2 Postby Lal » Thu Mar 26, 2015 2:57 pm

There are many ways to generate sales leads for B2B E commerce website but very few are which brings the relevant traffic to the site. Some of the ways to generate sales leads are as follows:

1) Online ads can be the one way to bring people on your site but advertisement should be very clear & crisp so that you can get relevant leads.

2) You should participate in various related industry events which can be very helpful to promote your website and will ultimately give you relevant leads.

3) Email marketing and newsletter of your organization/website should be regularly delivered to the industry people and other relevant industries.

There are no fix ways as it keeps changing with the technology.

rachna
Posts: 105
Joined: Wed Sep 05, 2012 3:25 pm

Re: Sales Leads-Best way to get business 4 B2B e-commerce si

#3 Postby rachna » Thu Mar 26, 2015 12:00 pm

Sales lead :- When a person shows his interest over the product and services, shares his requirement,has the money and authority to take the decision and just looking for little understanding about the product then it can be a sales lead or hot lead.

Following are the best way to get business for 4 B2B e-commerce sites are:
Co Website: People fill up the inquiry form and if its too urgent they called up the number given over the web.But for the same marketing team needs to put their efforts to bring traffic on the site.As traffic and leads are proportional to each other.
Cold calling / Telecalling / Presales Team: If we have the information of right Companies with right decision maker to get in touch then pre sales team can generate hot leads.
Advertising / Media:This play a major role to get sales lead and business directly as it attracts customer gives huge branding to the company but involves a huge cost.
Email / newsletter/ Brochure / Pamphlet : Sending the same over an interval of time will also remind the customer and can bring lead to the company.
Discounts: Discount is a word which attracts everybody either it is in the Business of B2B or B2C.People love to go one step more if they are getting good discounts.

saketroy2
Posts: 175
Joined: Mon May 26, 2014 11:23 am

Best Way to Generate Sales Leads for B2B Ecommerce Website

#4 Postby saketroy2 » Thu Mar 26, 2015 9:51 am

There are several ways to generate leads for B2B business, Most common methods are :

1. Company Website- People coming and filling inquiry form
2. Email, newsletters- Keep the people informed about products offered.
3. Events, Trade-shows- Basically a branding and instant sales

But as per survey, inside sales team can help up to 60% in generating the leads through continuous recalling and reminding people about the services offered.


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